Advertising Standards Slam Bogus NHS Claim

The Advertising Standards Agency block an attempt by the NHS to suggest in a promotional leaflet that smokers are “twice as likely” to stop smoking with NRT and “four times more likely” with NHS Stop Smoking Services because the claims are “misleading”.

by Chris Holmes

The Advertising Standards Agency (ASA) have blocked an NHS advertising leaflet which claimed that smokers were “twice as likely” to quit with Nicotine Replacement products and “four times as likely” to quit if they also used NHS Stop Smoking Services. For the very first time since the Truth Will Out Campaign was launched, the claims have been rejected because quitting success implies a permanent solution but the NHS were relying on the results at only four weeks, which the agency concluded was not the same thing at all, and was therefore likely to mislead the public.

I’ll say it is. And since we now know from the Borland report that the results dwindle to 6% success at the end of twelve months, which is the same result as a number of studies have found for willpower alone, we feel vindicated in claiming that NRT doesn’t work at all in the long run, and is therefore a complete waste of taxpayers’ money and the NHS should abandon it altogether. Instead they’re going to waste more valuable resources printing up leaflets that say something like: “Did you know that nicotine skin patches and chewing gum can be effective in aiding withdrawal from nicotine?” (The bit in bold type is a direct quote from the British Medical Association’s Illustrated Medical Dictionary, Dorling Kindersley 2002.)  And now over to the March Hare, for the weather…

Here’s the link to the ASA story:

The Argus

**Update, January 2012: Harvard University publish a study that demonstrates NO USEFUL EFFECT from any form of NRT.  Just as I said in the book in 2007, and on this site from March 2008.

Hypnotherapy is the easiest way of all to quit smoking, and despite the best efforts of Edzard Ernst to suggest otherwise, we will establish this as scientific fact and common knowledge in the end.  The sooner the better.  Nicotine: The Drug That Never Was fully explains the reasons for the complete failure of the medical approach and exactly how hypnotherapy wipes out compulsive habits like smoking, usually in a single session. As it says in the book, there is no such thing as “therapeutic nicotine”. Give it up, Doc.

more info about hypnotherapy for smoking cessation

On a Lighter Note…

by hypnotherapist Chris Holmes

This development, I am certain, has nothing whatever to do with the Truth Will Out Campaign, but it is a bit ironic: I’ve just been invited to become an Associate Member of the Royal Society of Medicine!

This is because I am involved – to quote the letter – “in one of the many medical and related professions”.  There are several advantages to attaining this status, which the letter goes on to list, including: “The comfort and exclusivity of a ‘Members-only’ Society” – which sounds a bit snobbish to me – “Private fine dining” – which I’m not really into – and “access to one of the most modern medical libraries in Europe”.

Question: Has it got my book in it yet?  it’s called:

Nicotine: The Drug That Never Was

Volume I: The Biggest Medical Mistake of the Twentieth Century

No?  Thought not.  In that case I’ll say: Thanks, but no thanks.  Ask me again when it does, because that will indicate that medical science is finally beginning to catch up with the world of Hypnotherapy.

My name’s Chris Holmes by the way. And if you’ve never heard of my book yet, Doc, don’t worry.  You will. It is the first book ever to prove, by clear, logical argument alone – in other words, scientifically – that the nicotine tale is a lie, and that Nicotine Replacement products are entirely based upon a myth.

Cravings are behavioural impulses controlled by the Subconscious mind which we can easily shut down in hypnotherapy on request, usually in a single session.  Tobacco smoking is entirely a compulsive habit, not a drug addiction and the whole ‘nicotine’ angle is bogus and incorrect, which is the main reason NRT has no long term success outside of the normal willpower range of about 6%.

So you can ignore it if you like, Doc, but smokers aren’t ignoring it! They are reading it in ever-increasing numbers and the reviews are terrific.  In fact I challenge anyone – anyone at all, it doesn’t have to be a smoker because the book is about compulsive habits generally, not just smoking – to read that book cover to cover, and then tell me they still believe in a thing called nicotine addiction.  And that’s why doctors are going to have to address this sooner or later whether they like it or not, because the plain fact is they are wrong.  They are wasting smokers’ time with NRT, and vast sums of money that actually belongs to the taxpayer, and they have the temerity to blame the failure of all that on the smoker.  But the Truth Will Out.

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Truth Will Out – A Worldwide Campaign

Smokers’ cravings are not withdrawal symptoms, but brain signals that can be shut down immediately with hypnotherapy. New Studies back hypnotherapist Chris Holmes on nicotine, the nature of withdrawal symptoms, and the uselessness of Nicotine Replacement Poisoning.

by hypnotherapist Chris Holmes

In every country, there are millions of tobacco smokers. The majority probably still believe that the reason they feel compelled to smoke is because they are addicted to a drug called nicotine. Yet if they had never been told this, they would have no concept of nicotine at all. Not one of them could tell you what nicotine does, and that is because they are not smoking for the effects of nicotine, and never were.  They are prompted to smoke by the compulsive urge to pick up a cigarette, which is ‘compulsive’ because it feels like a need or a desire, when in truth it is neither. In hypnotherapy, we shut it down. (For a full explanation of this, read from the book here on the site, or download the entire book – It’s much cheaper than the paperback version!)

The essential message of this campaign is to tell the world that the impulse to light a cigarette has nothing to do with nicotine, and the book proves that for the first time, simply by logical explanation. All this suggestion about the role of “nicotine receptors” in the brain is bogus science. How do I know? Because in one hypnotherapy session, the impulse to light a cigarette can be shut down for good, without any reference to nicotine receptors whatsoever. This is the usual outcome of my Stop Smoking sessions, and many of my previous clients have been sending new people along to me for years, so it is obviously not temporary. If the brain truly “needed nicotine”, otherwise the nicotine receptors would “go crazy”, as the TV advert for nicotine products suggests, then such an outcome would be literally impossible. Yet that is the outcome of the majority of my Stop Smoking sessions, much to the amazement of the clients! But the only reason they are amazed is because they had been led to believe they were addicts, which none of them are.

This proves that medical authorities all around the world have got this horribly wrong, and all treatment options that are in any way related to the nicotine theory are also wrong, which explains their dire performance detailed elsewhere on this site.

Read it For Yourself

This site is all about evidence, so look at the evidence! The truth is that all nicotine replacement products – and Champix – are based on a myth, and the millions of people all over the world who are struggling to give up smoking are only struggling because they are being encouraged to use methods that don’t work, precisely because they are based on a myth!

This creates the understandable impression that it is really difficult to stop smoking. The truth is that it is really difficult to stop with conscious efforts alone (willpower), or methods that do not involve talking to the Subconscious mind about it, because all habitual behaviour is directed by the Subconscious. I’m afraid your Doctor probably knows nothing about this, because it is not part of their training. They were told it is a nicotine addiction, so that’s what they are telling you – although to be fair to doctors, most of them don’t actually believe that any more.

Ask anyone who quit with hypnotherapy and they will tell you, it is really easy to quit that way, because the cravings are shut down completely and no willpower is required.

The Message is Spreading!

Oh, Nicotine Replacement Poisoning, your days are numbered! I denounce you and all your apologists, for spreading disinformation and despair. That is not medicine, it is poison-peddling. I call upon the British Department of Health to stop wasting millions of pounds of taxpayers’ money on this useless poison, you know damn well it doesn’t work! Doctors, rebel! Refuse to prescribe the poison products, or you are going to end up looking very stupid by the time it eventually becomes common knowledge that this is only a compulsive habit, not a drug addiction.

Still, to date, not one visitor to this site has challenged my statements about nicotine replacement therapy. Why not, Doc? Not a word from any of the Poison Factories, either. If I made a product I was proud of, and really believed in, and someone denounced it as a fraud, as a bogus product that was dangerous and didn’t work anyway because it was based on a myth, and should never have been licensed in the first place because they only looked at very short-term results… I think I’d have something to say about that, wouldn’t you? If it wasn’t true I mean. But no – absolute silence!

Maybe they haven’t heard about Truth Will Out yet. They will.  I am going to prove to the world that there is no such thing as “therapeutic nicotine”, and that smokers are not drug addicts, and that the real solution is hypnotherapy… if it takes me the rest of my life.  **Update, Jan. 2012:  The way it’s looking so far though, it probably won’t take that long.  Check this for progress! **

*If you would like to know more about hypnotherapy to stop smoking the really easy way, without being poisoned, visit the Central Hypnotherapy website. Please comment if you have a view, or if you support the aims of Truth Will Out, spread the word! And on behalf of smokers everywhere in the world who have been lied to incessantly, thank you.

A Nice Surprise

NRT = Not Really Therapy, and it is doomed!

by Chris Holmes

Now I must admit, after four years slogging away at this book Nicotine: The Drug That Never Was, the months it took to publish it and the months we’ve spent creating this site, I was feeling a bit like going far away and sitting in a dark cave for a while. And maybe never coming back.

Of course I do have a busy practice to run, and a family and everything, so it wasn’t really a practical option, but we all have finite resources, don’t we? None of us are superhuman.

Now I don’t feel like that anymore, because the feedback and encouragement I am getting is fantastic, particularly from therapists, many of whom wish to help. We have a real opportunity here, and it’s very timely, and everyone seems to be recognising that as soon as they look at the site.

I had half-expected hypnotherapists to be a bit nervous about challenging the establishment, but so far it seems to be the very reverse! The enormous power of the internet may have something to do with this: these are global issues, and an awful lot of people out there – not just smokers – will have reason to have sympathies with this campaign. Let’s communicate, people! And to all those who have so far responded, thank you very much for your support! I don’t feel I need that cave now. Every email, every link and every encouraging word has given me new life and enthusiasm.

NRT = Not Really Therapy, and it is doomed!

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