86% Failure Rate for Champix

“In a multicenter, randomized, double-blind phase II clinical trial, 638 men and women aged 18-65 who smoked an average of 10 cigarettes per day during the previous year, without a period of abstinence of more than 3 months, where put on placebo, bupropion (another drug used as a smoking cessation aid, brand name Zyban®), or different treatment schedules of varenicline for 7 weeks. Subjects were tested for continuous quitting by measuring exhaled carbon monoxide. After one year, the success rates were 14.4%, 6.3% and 4.9% for varenicline, bupropion and placebo, respectively.”

That was from WikiNews, August 15 2006. Link to this article at the end of this post.

This is interesting because it demonstrates what we can expect in long-term results from new medications (boosted by hype and fresh expectations) compared to old ones which no longer are. Elsewhere on this site I have quoted results for willpower alone from various studies giving us figures of anywhere between 4% to 8% when the results are reviewed at one year. So the placebo (dummy medication) figure given above, 4.9%, is entirely consistent with that. But look how Zyban (bupropion) had also fallen within the normal placebo or willpower range by 2006, whereas earlier reports had suggested it had long-term outcomes of around 13% to 14% – same as the new varenicline (champix, chantix) scores here. So will Champix too fall back within the expected range for willpower or dummy pills once all the hype has passed?

It seems likely. We have certainly seen that with Nicotine Replacement products which were credited with 10% to 20% success rates when the University of Iowa study was carried out in 1992, but we now know from several different independent studies that the current outcomes at one year are a miserable 5% to 6%, once again well within the willpower range.

So this indicates that even in 2006, the long-term outcomes of this so-called “new wonder drug” were no better than the previous “wonder drug” Zyban, which is no longer even managing a miserable 14% success rate now that it isn’t regarded by anyone as a wonder drug any more. Clearly, the difference is entirely accounted for by suggestion and heightened expectation.

That’s not science. That’s marketing. And a complete waste of precious NHS resources.

WikiNews August 15 2006

Hypnotherapy works best, according to the study by the University of Iowa. Find out more in the Evidence section of this site, and here.

Meanwhile, the reports of bad reactions are piling up just as I predicted last year (link).

 

Nicotine: The Weird (Non) Addiction

by Chris Holmes

Now Meet Doug Wilson

What have I been saying all this time?  That tobacco smoking has been MISTAKEN for an addiction but is really just a compulsive habit.  How did I discover this?  By finding that a single hypnotherapy session can shut it down easily, cravings and all, with no weight gain and no side effects.  This I have done with thousands of smokers over the last ten years.  I am also trying to explain to the world that cravings are not withdrawal symptoms and that they are unconnected to nicotine levels in the system, which is why a smoker can get an impulse to reach for a cigarette when they have recently put one out (eg. when bored or whilst socialising) or whilst wearing a nicotine patch.

Another factor that helped me to understand the differences between a Compulsive Habit and a real drug addiction was my own personal experiences with real addictions and other compulsive habits – various drug habits, a drink habit and other, non-substance habits.  Here is another chap who has had similar life experiences which have caused him to notice the curious differences between drug addiction and a tobacco habit.  As you read this, note particularly how Doug has realised that the “I want a cigarette” impulse (craving) is not the same as withdrawal, and once he has actually lit it he often finds that he doesn’t “want” it much at all, and often doesn’t finish it.  He can’t explain that, but I can: cravings feel like a need or a desire, but they are really only mimicking bodily needs.  The Subconscious is sending a ‘prompting’ signal to repeat the habitual behaviour, but it sends it via the body, using the body as a signalling system to convey an impression to the conscious awareness that something is ‘desired’ or ‘needed’, when in fact only the signal makes it seem so.  It is VERY effective, but because the signal is only prompting the smoker to pick up the cigarette and light it, as soon as that is done the signal disappears.  The rest of it is smoked out of a mixture of habit and expectation, but already the compulsive urge (sense of need) is gone.  That’s why some smokers put it out halfway through or even put it down in an ashtray and forget all about it.

We get lots of cravings, they’re not all about tobacco.  They are compulsive urges, not withdrawal symptoms.  Read what Doug says about withdrawal.

Not a Bodily Need

Don’t get me wrong, cravings can certainly FEEL like a physical need – and that can be utterly, utterly convincing but if it were true, it would still be there after the hypnotherapy session but it’s not.  Now read this bit from Doug again:

“The part I don’t like about “I’m quitting” is the “I want a cigarette voice”. It seems inconsequential. But what are the symptoms of schizophrenia? The voice can drive you nuts. The voice – is awful. You’d think, with the amount of work I do on my brain and the amount of writing I do on the subject I’d have a plan. Nope. I have people call me and write me for help with addictions. They ask for help understanding the brain and I offer them what I’ve come to understand. I know it’s just a voice. I know it’s just my brain. I know I won’t go clinically insane when I quit. I know that if have to listen to the voice say, “I want a cigarette”, a thousand times a day, I’ll be in better shape than I am now. You’d think I’d be anxious to get started. Nope. The voice sucks. It takes over. It hounds. Pesters. Grates. I get mad. I wanna smash it. I get annoyed, antsy, edgy and restless. But I don’t have a single physical withdrawal symptom. Weird.”

The Factual Explanation

The key is, the part of the brain sending the “I want” message is the Subconscious, and the decision to quit smoking was made by the conscious mind.  The Subconscious knows nothing about it.  All it knows is, you’re not responding to the prompting message so it sends another, and another… driving you up the wall until you want to smash something.  But along comes the Expert Hypnotherapist and explains the conscious decision to the Subconscious – and all the reasons for it (very important) – and the fact that tobacco companies were LYING when they told us all that tobacco was useful or pleasant in some way (even more important) and guess what?  The message STOPS.  And as long as the Expert Hypnotherapist makes it very clear that we don’t want that habit replaced with anything else (like food or chocolate), then that won’t happen either.  Nicotine has nothing to do with it.  The nicotine tale is a lie, and if it wasn’t for the loony GP I introduce in the next post, no-one would be regarding this particular habit as if it were a drug addiction anyway.

practice website

The Drug That Never Was

Self-Administration Can Be Fun, Fun, Fun!

By Chris Holmes

The Non-Smoker Tries a Cigarette

Remember your first cigarette?  Or to be more precise, do you remember the first time you inhaled tobacco smoke properly and experienced the effect on the way you felt, physically and mentally?

If there was no alcohol in your system already at the time – or any other recreational drug like cocaine, amphetamine or cannabis – if you were – like myself – eight years old and hiding at the bottom of your friend Ian’s garden having helped him steal a (now rather crumpled) Embassy No.1 from his Mam’s packet, and a single match… after a few puffs on that, you may have felt like this:

Nauseous… head fuzzy… feel rather sick and faint… got that uncomfortable feeling like I don’t know where to put myself… feel really unwell… don’t feel safe… bowels churning… feel rotten, very definitely ill.  Poisoned.  Really want to feel normal again, regret trying this…

So I lay down on the grass and waited, feeling stunned and very sick.  It would be four whole years before I tried tobacco again.

Now of course, there are a lot of chemicals in tobacco smoke, not just nicotine.  But nicotine was certainly in there, and according to the British Medical Association’s Illustrated Medical Dictionary (Dorling Kindersley, 2002 – I have it open in front of me)… nicotine “stimulates the central nervous system, thereby reducing fatigue, increasing alertness, and improving concentration.”

Really?  Then how come I was lying there like a stuck pig watching the sky whirl round?  Also, why does the same medical dictionary include amongst the side effects of nicotine replacement therapy “nausea, headache, palpitations, cold or flu-like symptoms”?

After The Sly Smoke at School

As we headed back into the main building Stuart said, as he often did: “You know lads, I really feel ready for Double Physics now!  I feel energised, alert… the only problem is that my noticeably-increased powers of concentration might give me away this afternoon!  Better stash these cigs somewhere…”

It was a hazard of which we were all too keenly aware.  Anyone who works in a school will be able to spot the smokers – full of life, really alert, always concentratin’… come to think of it we had a bit of an unfair advantage, didn’t we?  No wonder we all did so well.

The Non-Smoker Tries A Nicotine Patch

Many years later, long after I had ditched tobacco I found myself putting the finishing touches to a book about nicotine and smoking (working title: Whose Stupid Idea Was All That Then?) when it suddenly occurred to me that although I had tried tobacco when I was a non-smoker and found it stunningly nauseating… experienced tobacco smoke as a regular smoker and grown accustomed to it but it never seemed beneficial… and also tried Nicotine Replacement Poisoning as a regular smoker and found it slightly weird and pointless, I had never tried nicotine alone as a non-smoker. What would it be like?  Perhaps, all those years ago in Ian’s garden I had been overwhelmed by all the other poisons in the smoke.  Maybe, if I just tried “therapeutic nicotine” all by itself, nicotine would indeed “stimulate the central nervous system, thereby reducing fatigue, increasing alertness, and improving concentration.” After all, that’s what the British Medical Association say it does.

The Experiment

So I obtained a single nicotine patch, a NiQuitin CQ 21mg 24-hour patch.  I also put by a pen and some paper upon which to make notes of the experience as I went along. I didn’t really intend to leave it on for the full 24 hours but I did aim to leave it on for most of the day, just to monitor the experience.  As it turned out, it didn’t quite happen that way.  What follows is directly quoted from Nicotine: The Drug That Never Was:

“This was at 10.15 on a Sunday morning, April 22nd 2007.  We were planning to take the kids to the park at about eleven, which I was looking forward to because it was a nice day.  This is an exact transcript of the notes I made at the time.

10.15 am.  Stuck patch on inside upper left arm.

10.20 am.  Tingling in both hands, mild tightening feeling in the throat.

10.25 am.  Feel nauseous, patch burning skin a bit.

10.30 am.  Feel like blood pressure is up, not a pleasant feeling.  Tense.  Uncomfortable, want to take it off actually.  More nauseous, feel a bit ill.  Patch really burning.  Bowels upset a bit.

10.35 am.  Head fuzzy.  Feel rather sick.  Got that feeling like I don’t know where to put myself.  Feel really uncomfortable and irritable now.

10.37 am.  Took patch off.  Don’t feel safe.  Big red mark on arm.  Hands/wrists aching.  Feel sick and faint, balance and even speech abnormal.  Wrists and hands quite red.  Bowels churning.  Feel rotten, very definitely ill.  Poisoned.  Really want to feel normal again, regret trying this.

10.50 am.  Still feel just as rotten, but feeling of real alarm that made me take it off now subsiding.  Just feel ill.

“The patch was only in contact with my skin for 22 minutes.  Before I began the experiment I felt fine – healthy and in good spirits.  Now I felt absolutely terrible, really unwell and although I don’t usually scare easy…” [as a former intravenous drug user over many years, I’ve done some pretty mad and dangerous things] “…actually afraid to leave the patch on any longer.  But here’s the thing – according to the B.M.A., nicotine:

“stimulates the central nervous system, thereby reducing fatigue, increasing alertness, and improving concentration.”

“So, did “therapeutic nicotine” make me feel more alert, able to concentrate better, as the B.M.A. described?  Well, by the time I took the patch off I was very nauseous, anxious, irritable and no longer able or willing to hold a normal conversation – so I would have to say no, it certainly did not.  Well, why not?  If that is what nicotine does, that is what it does.  I would have noticed.  It just made me feel poisoned, and actually it did remind me of the first cigarette I ever tried, when I was eight.  My pal Ian Coates stole a single Embassy No.1 from his mum, and we hid at the bottom of his garden and smoked it.  It left me feeling pretty much like the experience I described above, but with a foul taste in my mouth as well.  It was years before I tried one again, and even then it wasn’t because I liked it the first time.  It was just because I wasn’t allowed to, and because smoking makes you look grown-up and cool, despite being twelve and pimply with awful hair and silly clothes.  And feeling very queasy, if not actually vomiting.

“At eleven o’clock, we all left for the park.  Sure enough I felt very queasy, delicate and anxious that I might suddenly need the toilet – that IBS feeling.  I really didn’t want to go out at all now, I felt more like going for a lie down, which I hardly ever feel like doing even when I am ill.  Of course, some fool might suggest that the dose was too high for a non-smoker, or that I was irresponsible to try that without medical advice, as if that were the reason it made me ill.  But that’s ridiculous: none of us took medical advice before we tried our first cigarette, did we?  And very few kids start with a low-nicotine cigarette – certainly not my generation anyway, or the previous one.  So it was, in fact, an experiment that roughly replicated many initial, real smoking experiences but this time focussing entirely on nicotine itself – and guess what?  Nicotine just makes you feel ill, because it is nothing but a poison.  I’m not saying you can’t get used to it – professional boxers get used to being slammed in the face with a fist to the point where they hardly notice it, and I’m sure that stimulates the central nervous system too, but that don’t make it medicinal, baby.”

Talking of Crazy Experiments That Aren’t Exactly Scientific…

Who discovered penicillin?  That’s right, Fleming.  Who invented the hypodermic syringe?  Louis Pasteur, correct.  Both well known names in the history of medicine because the things they gave us are used by millions of people all over the world.  So: who invented nicotine replacement therapy?

You don’t know, do you?

Well, he was also the man who insisted that tobacco smoking was not just a filthy habit, as everyone had been quite happy to regard it for several centuries.  He insisted it was a drug addiction, and he claimed in a letter to The Lancet that he had ‘proven’ this by gathering together a group of 35 habitual smokers and – with their permission – injected them with 1mg of nicotine whenever they felt like they wanted a cigarette.  He insisted that because the impulse to reach for a cigarette then subsided, this proved that the reason they smoked was because they were addicted to nicotine.

The man was a Glaswegian GP called Dr. Lennox Johnston (1899-1986) and the main reason you have never heard of him is because everyone thought he was loopy.  He isn’t credited with inventing Nicotine Replacement Poisoning because he wasn’t suggesting using nicotine to get people OFF smoking.  In fact, that would be an insane suggestion from anyone who was insisting that the smoking problem was a result of addiction to that very poison.  No, he simply used that method to try to demonstrate his theory that smokers’ cravings are in fact a physical “need” for nicotine itself – but the experiment doesn’t even do that in reality.  If I had still been a smoker when I tried that patch experiment, I certainly wouldn’t have wanted to smoke for quite some time after that, just as I never wanted one when I had a hangover or felt under par for any other reason.  Lennox Johnston’s 35 volunteers were habitual smokers so they were more used to being poisoned than I was, but if they didn’t feel much inclined to smoke for a bit after an injection of a lethal insecticide (nicotine) then we shouldn’t be surprised.

Short-term reactions to interventions of that sort are no proof of anything.  This is why the Advertising Standards Agency recently blocked an advert by the NHS Stop Smoking Services which tried to use reported cessation rates at four weeks as if they were real success rates.  They said it was misleading, and I have already shown in the Evidence section of this site how the difference between those short-term results and the real outcomes at a one-year interval can be as great as 90% short-term, falling to 8% by the end of the year we have to conclude that the ASA are right to object.

Since I started this Campaign in March 2008, I have often heard it suggested that NRT products have been ‘properly’ tested in scientific trials, so I must be talking nonsense when I say they are utterly bogus and have no long-term effectiveness to speak of at all.  Did any of those people suggesting that know that in the original trials that got NRT passed as if it were a medication in the first place, it was passed on the basis of it’s performance at SIX WEEKS.  In smoking cessation that is NOT proof of efficacy and it should never have happened at all.

practice website


‘New Poison for Old!’ Part 2

by hypnotherapist Chris Holmes

(Sing!): “What Shall We Do With The Poison Factory…?”

In the original post entitled “New Poison For Old!” I pointed to the amusing phenomenon over recent years of the drug companies who have already spent a lot of money developing the facilities for producing nicotine gum, patches, lozenges, micro-tabs, nasal sprays and suppositories spending research and development cash on probably futile attempts to find a real medical application for this extraordinarily poisonous substance. Good luck with that one guys!

So numerous times over recent years stories have popped up in the medical literature and the press about ‘possible’ new applications for nicotine. The desperate hope of the manufacturers is that the world will accept the daft suggestion (if it is repeated often enough) that nicotine is potentially a useful substance from a medicinal point of view, and ‘looks promising’ in test trials that have nothing to do with the original idea that it might help smokers in some way, which it doesn’t.  Most smokers and nearly all medical experts know that now, and even those few that don’t soon will… so the race is on to find an issue or a condition that might be marginally affected by nicotine in short-term drug trials (if they conduct enough of them!) which is all it takes to get the damn stuff passed as if it were a medication for another spurious use… i.e. exactly what happened with the smoking application in the first place anyway.

All this is driven, not by any attempt at medical advancement, but by the economic reality of having the means of production already up and running but for an application that everyone is fast realising is bogus.  Is, was and always will be – so if they don’t find another use for it quick, the drug companies are going to be left with poison factories that they might as well just dismantle, along with the whole bonkers notion of “therapeutic nicotine” – a phrase that makes about as much sense as “therapeutic cyanide”.

This exercise is like someone trying to develop a new application for the swastika.  It was dangerous and useless enough last time it was popularised, now that it is recognised for what it really is, the last thing the world needs is someone giving it a makeover.

Anyway, to accompany these farcical attempts to find a useful application for what is simply a very deadly poison, I penned this little ditty which is loosely based on “What Shall we Do With The Drunken Sailor?”

What shall we do with the poison patches, What shall we do with the poison patches, What shall we do with the poison patches,  Now that we’ve been rumbled?

Quick, in-vent new uses, Quick, in-vent new uses, Quick, in-vent new uses – Must be good for something!

We need a use for the Poison Factory, We need a use for the Poison Factory, We need a use for the Poison Factory… Cost a bloody fortune!

Might it help asthmatics?  Might it help asthmatics? Might it help asthmatics?  – No?  Then try depression!

Feel down?  Try our patches!  Feel down? Try our patches! Feel down? Try our patches!  Just as ‘good’ as Prozac.

Nicotine may help your memory, Nicotine may help your memory, Nicotine may help your memory… Forget it’s a poison!

(Faster) Now try schizophrenics… Next those with Alzheimers… Wind? Cramp? Shyness? Baldness?  – Useless bloody poison!

What shall we do with the Poison Factory? What shall we do with the Poison Factory? What shall we do with the Poison Factory, Now that we’ve been rumbled?

Nicotine: The Drug That Never Was

Central Hypnotherapy

Remember When You First Started Smoking?

No smoker started smoking for the effects of nicotine, and no smoker can tell me what nicotine DOES! So they are not smoking for the effects of nicotine, because they don’t even know what those effects ARE. It is a habit, not “drug use”.

by hypnotherapist Chris Holmes

This month, the readership of this site has absolutely gone through the roof – and no, it doesn’t have anything to do with Edzard Ernst!  Or at least, not much to do with him.  “Inconsistencies in the Addiction Story” is the page everyone is reading, and despite recent fuss over other pages this remains the most viewed page on the site after the homepage.

Smokers, I hope, are reading this.  Ordinary smokers and particularly those who would really prefer to be non-smokers but they don’t seem to be getting anywhere with willpower (though some do!) or any of the pharmaceutical aids.

Readership of this site has been steadily climbing every month since it was launched in March 2008, but it has suddenly doubled during March 2010, and that’s the post that did it.  The fact is, smokers have been told a load of misleading rubbish about the tobacco habit and far too many of them end up suffering and dying as a result. So a very warm welcome to all the new readers around the globe – read on, you don’t have to buy anything.

Early Smoking Experiences

There is an interesting difference in the way some of the smokers who have no intention of quitting anytime soon describe their early smoking experiences and the way my clients nearly always descibe them.  This shouldn’t surprise us because very few people are thinking positively about tobacco by the time they reach the hypnotherapy stage.

“What made you think of using hypnotherapy to quit?” I ask each new client, which is a way of assessing how many are direct referrals from previous clients, which is most of them.  If not, the usual response is: “Because I’ve tried everything else!”

Naturally, the first time a smoker attempts to quit the habit they are likely to try to do it all by themselves using willpower.  If that doesn’t work they are probably going to have a go with the thing that is most extensively advertised, namely nicotine replacement poisoning (NRT).  If they knew that it had pretty much the same long-term outcome as willpower they probably wouldn’t bother – but most of them do not, because that is a fact the Department of Health were trying to keep to themselves.

Then – once it became obvious NRT had no lasting effect – the smoker might try some of the pills, willpower again, a self-help book with a CD, NRT again in a different form, then eventually find their way to hypnotherapy.  “You’re my last hope!” is an expression hypnotherapists hear every other day.

Sometimes these smokers are beating themselves up about having ‘failed’ so many times.  Not so: they have been given the wrong information, and with the best will in the world thay have been trying to use that information to quit smoking.  It is the method that has failed, not the smoker.  In explaining this point to them, I often compare it to trying to open a combination lock.  If you have been given the wrong information you are going to struggle, and no amount of willpower is going to change that.  If someone suggests that the problem is that you’re just not trying hard enough, or you don’t really want to open the lock, they would be quite wrong.  Equally it might appear to either party as if it were “really difficult” to open a combination lock.  Which it is, if you have the wrong information.

But if you have the right combination, it’s a snap.

Then I explain to these smokers that they are, in fact, typical of the kind of people who successfully quit smoking.  “The ones who do not succeed either keep putting off the attempt – which you never did – only try once or twice and don’t have the heart to go for it again – you evidently don’t lack that – or decide in advance that there’s “no point” trying other methods because the first method didn’t work.  The fact that you’re here proves that you are not that poorly motivated or unimaginative.  In fact,” I conclude, rather to their surprise because they hadn’t really thought of it that way lately, “you are EXACTLY the sort of person who is going to succeed because you clearly won’t settle for anything less!”

That usually perks them up a bit, because right up until that moment they’d been giving themselves a hard time over it.

At some point in the conversation I will ask them to cast their mind back to their earliest smoking experiences, and put the question: “Do you remember why you were doing that, at the time?”  Never once in the ten years I’ve been helping smokers ditch the habit – and we’re talking about thousands of individual smokers here – never once has anyone said: “For the effects of nicotine.”

Next question: “Do you remember how it made you feel when you first learned how to inhale the smoke?”

Now it is not that unusual, if in conversation with a person who isn’t aiming to quit anytime soon, or has an axe to grind about alternative therapy, or is just cheerfully pro-smoking, to hear them declare: “Actually, I really liked it!  Yes, I took to smoking like a duck to water and I didn’t even cough! In fact I love nicotine so much that even during the night I have a couple of patches stuck to my forehead so I can dream that I’m smoking all night long!”

I’m sure you’ve met someone like that, but it is almost unheard of for that person to book a hypnotherapy session.  Nor should they, they’re obviously quite happy the way they are, being all ‘nicotine friendly’. And why not.

No, I only work with people who have already decided that they want to get rid of the habit, and they only give one of two responses to the question: “I don’t remember” or “It made me feel dizzy and sick”.  There are hardly any exceptions to this apart from the relatively few smokers who first tried tobacco when they already had alcohol in their system.  Some of those people will have experienced the effects of inhaling tobacco smoke much more like a ‘high’ than the rest, who just found it a sickening experience they don’t particularly enjoy recalling, so of course some of them don’t recall it.  This is normal – many people who didn’t have a very nice childhood will report that they don’t remember much about their childhood at all.

The Actual Effects of Nicotine

I ask all smoking clients: “Do you know what nicotine actually does?”  I have yet to encounter a smoker who does know.  The most common guess is: “I think it relaxes me, or something…”  Can we find a parallel in real drug use? A heroin user who doesn’t know what heroin does?  A coke-head that doesn’t know what cocaine does?  No, of course not!

If any future client were to confidently announce: “Why, yes!  Nicotine makes my heart beat faster than it should, reduces blood flow to my extremities which causes the poor circulation that can eventually result in amputation, and the combination of these two changes causes a rise in blood pressure.  It also raises blood fats levels, which is useless and possibly a contributory factor in heart disease, and finally it raises the risk of thrombosis!”

…then I would immediately ask them if they imagined for one moment that they were truly smoking for the effects of nicotine.

Smokers smoke because of cravings, that is true.  But cravings are nothing to do with nicotine or anything else in the smoke.  And we get lots of cravings, they’re not all about tobacco.  They are impulses from the Subconscious mind which prompt you to do what you would usually do at that moment or in that situation, and the factor that has confused everybody about cravings is that they are transmitted via the body and they are real physical experiences that can be mild or very unpleasant indeed, and they will always be interpreted as a ‘need’ or a ‘desire’.

If you respond, the signal will cease which is why it has been misinterpreted as a ‘withdrawal symptom’.  If you don’t respond you get another signal and they will often become more frequent and progressively more uncomfortable and distracting because the purpose of the signal is to distract you from what you are thinking about just long enough to recognise what the circumstances suggest (to the subconscious) you should do, and also to ‘prompt’ you to do something other than what you were already doing.  If you don’t respond the subconscious assumes you didn’t notice that signal so it sends another, more insistent one.

If you have made a conscious decision to stop smoking, the Subconscious doesn’t know, so it (quite innocently) keeps sending the reminders which the poor old conscious mind is now trying to ignore using willpower (conscious effort).  The problem with that is that willpower is an extra effort we don’t normally make, so you can’t keep that up.  You can do it for a while, but it is an effort!  And an effort that you cannot sustain so as soon as you run out of steam – or get distracted by something else – the smoking habit is simply reasserted by the Subconscious mind because those conscious efforts didn’t change anything about it, they were simply a temporary conscious effort to repress the behaviour by force.

If I were wrong about all of this, and it were all about drug dependence, addiction and withdrawal then all of my smoking clients would walk out of my office the same way they walked in.  As would the drinkers, the gamblers, the cocaine-users and the chocoholics… but they don’t.  Cravings and habitual behaviours can be shut down in a hypnotherapy session provided the therapist is a successful specialist in those matters and the client is quite happy to be rid of the problem and has chosen the hypnotherapy route willingly.  True withdrawal symptoms can not be shut down in that way.

In Chapter Ten of Nicotine: The Drug That Never Was I define the Compulsive Habit as distinct from addiction which is the big gap in the medical understanding of these matters, which has got all messed up with theories about dopamine etc. because an understanding of the Subconscious mind is not a part of their training, not is it part of our general education but it should be.  We were all raised and educated in the first place with no mention of a subconscious mind, which leads to the current generalised notion that the conscious mind is the mind and it doesn’t really like the idea that there is another one!  Which is why I repeat the observation in the book a number of times that “the conscious mind doesn’t really believe in the Subconscious mind, except perhaps in theory”.

And by extension, doesn’t really believe in hypnotherapy until the results are encountered for real.  It is not a magic trick.  It is not a parlour game. It is not mysterious in any way, it can all be explained and accounted for. It is not remotely dangerous or risky, but stage hypnosis unfortunately makes it look as if it might be which is why that always needs explaining before we start doing any therapy!

Hypnotherapy is often regarded as alternative medicine, which is wrong on two counts. Firstly, it is not alternative because it was officially recognised as a valid therapeutic approach by the BMA and also their American counterparts in the mid-1950s, so it is orthodox and it has been, and is, used in both medicine and dentistry, though nowhere near as often as it would be if it were not for all the misinformation, prejudice, unnecessary fear and ignorant scoffing that we have had to contend with for the last couple of centuries.  Secondly, although it has medical applications hypnotherapy is not medicine, it is 100% communication so it has more in common with educational procedures than medical ones, and the current, almost universal lack of understanding of the Subconscious mind is entirely down to the Subconscious-shaped hole in our traditional models of education.

more about hypnotherapy

Just in case you thought it was just me…

…when I suggested that the Department of Health KNEW THEY WERE LYING when they made all those claims for the supposed ‘effectiveness’ of nicotine replacement poisoning:

http://blogs.bmj.com/bmj/2010/03/17/patrick-basham-the-doh-is-wrong-about-cessation/

Now: the plot thickens, as we hear rumours that the ELECTRONIC CIGARETTE is very likely to be BANNED in the U.K. towards the end of June – the only competition for nicotine replacement products made by drug companies. Then this message has come in from across the pond:

 Subject: J & J merger with Pfizer Consumer Health gives J & J a monopoly in the pharmaceutical nicotine marketplace

What precautions have been taken by the EU to prevent this monopolistic business practice?  
Additionally, since Johnson & Johnson’s (J & J) partner Robert Wood Johnson Foundation (RWJF) has been funding groups ($446+ million) like the American Lung Assoc., CTFK, ASH, etc. to lobby in favor of smoking bans around the world, they are unfairly manipulating the marketplace in order to increase sales to their monopoly stranglehold, pharmaceutical nicotine, commonly referred to as rent seeking legislation.
So all you Lab Rats over on the Bad Science blog, all you Ben Goldacre + Edzard Ersnt groupies who scoff at any mention of Big Pharma being up to no good, conspiracies involving government departments and evil global interests using misinformation disguised as ‘science’ to manipulate smokers’ choices simply to sell them a useless poison posing as a medication…
…wake up and smell the corruption.
Of course, there is a way around all of this. Find a good hypnotherapist and ditch the lot.  And before anyone suggests that’s just ME trying to make money out of smokers, here’s the difference: the vast majority of my smoking clients will be saving £1,800 every year they live after that, which will be likely to be a lot more years than if they listen to those liars at the Department of Stealth.

safer alternative

Inconsistencies in the ‘Addiction’ Story

by hypnotherapist Chris Holmes

The Addiction Myth

Yes, it is the case that many smokers find it very difficult to give up smoking.  Cravings can drive you up the wall.  Trying to ignore them can make you very irritable or reduce you to tears.  Smokers can sometimes go to extraordinary lengths to obtain tobacco.

All true.

These facts have often been pointed to as a way of refuting my statements that nicotine is not addictive, tobacco smoking is not drug-taking and cravings are not withdrawal symptoms.  The people mentioning these facts do not know (or simply do not believe) that all those experiences can be shut down in a single hypnotherapy session provided it is conducted properly and the client is content to be rid of the habit.  Before the session, the client may have mixed feelings about that but those matters can be resolved during the session itself as long as the therapist knows what they’re doing.

Let’s leave hypnotherapy aside for the time being and examine the addiction idea. It is equally true that some smokers find it quite easy to stop smoking, and wonder what all the fuss is about.  Some are scarcely bothered by cravings for long periods during the day if they are out shopping, gardening or playing sports. Sometimes smokers run out of cigarettes but can’t be bothered to go to the shop until the following day if it’s raining or just cold outside.  Yet people often say to me: “But isn’t nicotine the most addictive drug in the world?”  Let’s just consider a few curious aspects of that notion.

Point One: Nicotine is the only notable ingredient in Nicotine Replacement Treatment (NRT) Products like patches and gum.  These products are available for sale in any supermarket, right there in the household health products section, aisle 17, alongside the heroin and the crack cocaine.  No sorry, right next to the vitamins and the baby powder.  The “most addictive drug in the world”?  What is it doing there?  It’s not even kept behind the pharmacy desk in the supermarket like baby medicines such as Calpol!

Cigarettes, too, are available for sale in the same supermarket but those have always been for sale in shops, that is not a recent change in the law.  Even so, you cannot just pick them up off the shelf, you have to go to the tobacco counter and ask for them.  Soon they will be hidden under the counter but Nicotine itself – the most addictive drug in the world! – will remain right there on the shelves next to the Olbas Oil and the Kids’ Vitamins.  Doesn’t that strike you as dangerous neglect?  Shouldn’t the most addictive drug in the world be in a restricted zone, or something?  Aren’t unaddicted, non-smoking people being needlessly exposed to the most addictive drug in the world there?  Doesn’t that sort of retail practice suggest that nicotine is no more threatening than the vitamins?  True, they also sell bleach and other potentially dangerous substances, but not for consumption!  And no-one has ever suggested that those were drugs, or ‘therapeutic’ in any way.  The very ordinariness of this mode of presentation does not fit the suggestion that nicotine is the most addictive drug in the world!

Point two: When these products were first licensed, you could only obtain them if you went to your GP, who would check your general health status because it is well known that nicotine is dangerous, especially to anyone with a heart condition and/or high blood pressure.  Somehow that cautious position has been abandoned, as if medical people ceased to care about such things, and nowadays you can just buy it anywhere no matter how much of a risk you might be running.  I have even heard of smokers who are in hospital after a heart attack being given nicotine patches despite the rather obvious fact that they weren’t going to smoke anyway for a while, being laid up in a hospital and very likely scared to death of pushing their luck at that point even if they did have an opportunity to smoke.  Which they don’t, so why anyone with even a modicum of medical training would deliberately feed nicotine into their system at a time like that is beyond rational explanation.  And if a second heart attack resulted from that, I’d say that’s manslaughter.  They certainly wouldn’t give the poor soul anything else that would increase their heart-rate and blood pressure at a moment like that, so why nicotine?

Because of the stupid ‘addiction’ tale.  That is the only reason, and it’s a mistake.

Point Three: When people break into chemist’s shops or pharmacies – to steal real drugs of course – do they ever bother to steal the NRT?  Did you ever encounter a dodgy character in a pub selling knock-off nicotine patches?  No?  Well why not?  The place is full of “nicotine addicts”, isn’t it?  The truth is, no-one does that because no-one wants the stuff, you would have trouble even giving it away.  There is no black market in nicked nicotine whatsoever. I’ve even seen NRT products for sale in Pound Shops! “The most addictive drug in the world”?  Think again.

Knock-off ciggies though?  Now you’re talking!  So it is not nicotine the smoker craves, but their usual habitual object – the cigarette.  Or if they are a pipe smoker, they wouldn’t want a cigarette at all.  If they are an habitual cigar smoker, they wouldn’t want to smoke a pipe and are highly unlikely to do so even if they have no cigars. Do we see heroin addicts being so sniffy about delivery methods when withdrawal kicks in?  No.  Which takes us straight on to:

Point Four: Real habitual drug users usually do not give a damn what form the drug comers in.  If they have the luxury of a choice they will have preferences, but are most unlikely to do without if anything is available that can be abused.  They are notorious for abusing anything from cough medicine to poppers if nothing else is around, but no-one abuses NRT products because there is no buzz, no pleasure to be had.  If you ask a real habitual drug user when they first started using drugs, will they answer that question by telling you when they first started smoking tobacco?  No, they’d never think of that.  They’ll tell you when they first started using drugs.  Totally different thing.

Point Five: Why do we never see youngsters or teenagers abusing NRT products?  If it’s nicotine they’re after, surely it would be easier to sneak around school wearing a patch than risk getting caught with smelly, smoky cigarettes – what a giveaway!  Will we ever hear teachers saying: “Turn out your pockets, sonny – and take off your shirt while I check you for patches!”  No, of course not.  No kid would be seen dead with nicotine patches, what sort of rebellious devil-may-care statement is that?  They wouldn’t bother with them in private either, because nicotine is not what teenage smoking is about.  And when we were 13, we all knew that, too!

Point Six: Cigarette smokers who have run out of cigarettes will often politely refuse the offer of a cigarette from a friend because they dislike that particular brand.  I did that many times myself when I was a smoker.  Much earlier in my smoking career though, I would sometimes find myself searching everywhere for cigarette-ends that might yield enough shreds of tobacco to roll up into a rather pathetic apology for a cigarette, but I certainly never did that after my teenage years.  I also learned through experience that some brands were particularly nauseating to me, so as time went on I would politely decline those even if I had no cigarettes of my own.  What kind of ‘drug addiction’ develops from quite desperate-looking, indiscriminate indulgence to choosiness as time goes on?  Real drug addictions typically develop the opposite way around.

Point Seven: It is quite common to see smokers who have smoked for twenty years who nevertheless only smoke five or six a day, and just as unremarkable for a relatively new smoker to smoke twenty a day or more.  I knew one woman who only ever smoked one a day, just before bed, but did that for decades.  Some smokers only smoke if they go out, or if they are drinking alcohol.  Some people only ever smoke on a special occasion, such as at a wedding reception. “The most addictive drug in the world”?  How are they getting away with it?

Point Eight: Nowadays, few people can smoke at work so quite a lot of smokers don’t smoke all day, then go home and smoke nine or ten cigarettes whilst watching TV.  It’s not like they need NRT to get them through the working day – the only time smokers buy that is if they are trying to quit altogether!  So, are these people unaddicted all day long at work, and then suddenly addicted again in the evening?  Are they ill at work because of this?  No!  They might find that it irritates them when the change  is first introduced and they are obliged to adjust their habitual routine, but very quickly they find that it doesn’t bother them much at all.  Just like the way smokers adjusted quite easily when it was banned on buses, on trains, in theatres and cinemas.  Now that smoking in bars and pubs is no longer an option, many smokers have noticed that the number of times they light up has reduced without them making any effort to reduce it.  Has their “need for nicotine” somehow waned?  Why aren’t the ‘nicotine receptors’ in their brains “going crazy!” like in the TV NRT advert, forcing them outside just as often as they smoked inside the bar?

Because smoking is a compulsive habit, not a drug addiction.  All these are examples from Nicotine: The Drug That Never Was.  There are many more in the book, 400 pages of evidence that clearly demonstrates that the nicotine tale is a lie, and explains what smokers’ cravings really are and how we shut them down in the hypnotherapy session.  I’m not going to re-write the entire book here obviously, anyone who is interested in learning more about that can read it for themselves.  By the way, on the book link above there is a download option to the right of the page that comes up.  You can read the whole thing for just five pounds sterling (less than eight US dollars).

People who attack my book (nearly always without reading it) by citing “scientific studies” are just repeatedly playing the “Everyone knows it’s a drug addiction, and here’s the scientific proof!” card, in the hope that smokers won’t bother to actually read the book for themselves, or closely examine the methodology of the actual ‘scientific’ trials but just assume that nicotine addiction is scientific ‘fact’.  These are the sort of studies that assured us all that Prozac was more effective than placebo, that Champix and Zyban were effective and safe smoking remedies – nay, Wonder Drugs!  Some of the studies that are supposed to prove that nicotine is an addictive substance – collectively known as the animal IVSA tests – are closely analysed in my book and prove to be full of obvious contradictions so they don’t prove any such thing in reality, yet they are still cited by medical bodies like the Royal College of Physicians AS IF they do, because those people are hoping you will just believe them without looking at it any more closely! They are donning the white lab coat and talking down to everybody, taking smokers for fools and it is all because nicotine has become a huge global money-spinner, with smokers and taxpayers picking up the tab.

The ‘addiction’ suggestion/interpretation of tobacco smoking plays a very big part in keeping the whole sorry mess dragging on for decades, and it is time for that fundamental medical error to be revealed as such, so that smokers can stop wasting their time with products that don’t work any better than willpower, and get some proper help for a change.

Advertising Standards Slam Bogus NHS Claim

The Advertising Standards Agency block an attempt by the NHS to suggest in a promotional leaflet that smokers are “twice as likely” to stop smoking with NRT and “four times more likely” with NHS Stop Smoking Services because the claims are “misleading”.

by Chris Holmes

The Advertising Standards Agency (ASA) have blocked an NHS advertising leaflet which claimed that smokers were “twice as likely” to quit with Nicotine Replacement products and “four times as likely” to quit if they also used NHS Stop Smoking Services. For the very first time since the Truth Will Out Campaign was launched, the claims have been rejected because quitting success implies a permanent solution but the NHS were relying on the results at only four weeks, which the agency concluded was not the same thing at all, and was therefore likely to mislead the public.

I’ll say it is. And since we now know from the Borland report that the results dwindle to 6% success at the end of twelve months, which is the same result as a number of studies have found for willpower alone, we feel vindicated in claiming that NRT doesn’t work at all in the long run, and is therefore a complete waste of taxpayers’ money and the NHS should abandon it altogether. Instead they’re going to waste more valuable resources printing up leaflets that say something like: “Did you know that nicotine skin patches and chewing gum can be effective in aiding withdrawal from nicotine?” (The bit in bold type is a direct quote from the British Medical Association’s Illustrated Medical Dictionary, Dorling Kindersley 2002.)  And now over to the March Hare, for the weather…

Here’s the link to the ASA story:

The Argus

**Update, January 2012: Harvard University publish a study that demonstrates NO USEFUL EFFECT from any form of NRT.  Just as I said in the book in 2007, and on this site from March 2008.

Hypnotherapy is the easiest way of all to quit smoking, and despite the best efforts of Edzard Ernst to suggest otherwise, we will establish this as scientific fact and common knowledge in the end.  The sooner the better.  Nicotine: The Drug That Never Was fully explains the reasons for the complete failure of the medical approach and exactly how hypnotherapy wipes out compulsive habits like smoking, usually in a single session. As it says in the book, there is no such thing as “therapeutic nicotine”. Give it up, Doc.

more info about hypnotherapy for smoking cessation

Corruption at the Department of Health

“Evidence-based medicine” is shown to be a hollow phrase when the evidence from the Borland report shows that Nicotine Replacement products and willpower alone have exactly the same long term outcome. January 2012: Harvard University confirm Truth Will Out’s claim that NRT does not help smokers at all in any form.

by Chris Holmes

President Barack Obama said today: “Where there is inefficiency, where there is corruption, we expect those people to be held accountable.”

That is a fine democratic principle.  Well said, Mr President.  Of course he was talking about the government of Afghanistan, warning those people that they could not expect continued support from Western governments if they did not root out corruption wherever it is identified.

I take it, then, that President Obama would recommend the same remedial action to be taken within the U.S. administration and indeed their counterparts in the UK government, wherever it can be clearly shown that inefficiency and corruption are wasting valuable resources and attempts are made to conceal this, rather than rectify it.

Nicotine Replacement Therapy doesn’t work at all in the long term according to the government’s own research.  Already, following the press release in July this year from the smokers’ rights group Freedom2Choose which cited my research demonstrating clearly that the NHS advertising claim that smokers are “four times more likely to succeed” by using those services was actually false, we note that in the latest TV campaign promoting those services, the bogus claim has been quietly dropped!

This is not enough. Let me just remind you what the Borland report found when that group investigated the long term results of the NHS approach to smoking cessation at the 12 month interval:

What they found, at 12 month follow up, was that the in-practice treatment scored only 2.6% success at one year, whereas the Stop Smoking Services delivered a staggering 6.5%.  And then they actually had the temerity to officially conclude thus: “Where suitable services exist, we recommend that referral become the normal strategy for management of smoking cessation in general practice”.

Seriously folks, I ask you: is it possible to believe that anyone – any collective group of people – could be so unutterably stupid as to recommend the continuation of either of those approaches to smoking cessation, at the taxpayer’s expense, based on failure rates of 93.5% and 97.4% respectively?  Also, what happened to the supposed 15% success rate claimed by the Ferguson report?  Gone – reduced to 6.5% at best. This proves that the report was flawed and misleading and should never again be cited to market NRT products or NHS services.  No wonder they buried it.

Finally, if the 1992 University of Iowa report found 6% for willpower over very large sample numbers, as did Cohen (4%), then how is 6.5% “up to four times more likely to succeed”?

The fact is that it is not.

At the start of the Truth Will Out Campaign, I reported that smokers were being lied to about the effectiveness of these services and drug company products, and reproduced in the Evidence section of this site published NHS and DoH documents that claimed up to 90% success rates for short-term results (4 weeks), but did not report at all on long-term outcomes.  When they finally did, they claimed 15% success at one year, which I have now proved is also very misleading.

I said, right from the very beginning, that it was 94% failure.  Thank you Borland et al, you just officially confirmed it. (Reproduced from the blogpost Dept of Stealth 6)

These results do not indicate that smokers should be directed to the Smoking Cessation Services.  In fact they make it blindingly obvious that the whole sorry, stupid failure should be scrapped before any more valuable resources are wasted on it.  Any fool can see that, so before we start lecturing the Afghan government about corruption, we should take that fine democratic sentiment and use it to investigate the corruption at the heart of the British government, and the role of the global drug companies that are bleeding the NHS to death.

If you agree, link up – spread the word.  Let’s end it!  Where are the bloody investigative journalists these days?  Wake up, Health Editors!  THIS IS A SCANDAL!

*Update 15.01.10
Apparently in some NRT promotions this New Year the ‘Four Times More Likely To Succeed’ claim is still being used. This is not “evidence-based medicine”, unless of course the DoH and the MHRA are going to cynically attach that label to any officially approved medicines REGARDLESS of what the evidence actually is.

Hear that trickling sound, Doc? That’s the sound of your credibility steadily draining away. You’ll miss it when it’s gone.

**Update, January 2012: Harvard University report that NRT does not help smokers quit in any way.  August 2011 Tel Aviv University study confirms that smokers’ cravings have nothing to do with nicotine and that smoking is a habit, not a drug addiction – exactly what I said four years earlier when I first published:

Nicotine: The Drug That Never Was

Central Hypnotherapy

Drug-taking versus Therapy

You are suggesting that Champix is attractive because you only pay a prescription fee. For many people that may turn out to be true. But over the last two years I have been told of many people who have paid a much higher price. Some of them are dead. So what you are suggesting only remains a valid conclusion if none of that happens to you personally.

by Chris Holmes

In response to the post Champix Kills, But Don’t Tell The Smokers a comment came in from James which raised a number of important points, so I have decided to reproduce it here, along with my response to the points he raised:

JAMES on October 27th, 2009 at 7:11 am Said:

I am in two minds regarding Champix. I have many friends who have taken it, the majority have stopped smoking for good (so far). One had a bad reaction and had to stop the course. Depression.

I will be getting the pills tonight and I am optimistic about them. Even though I have read many, many of the horror stories surrounding the drug, I have read many, many, many more that support its use from satisfied patients.

I suggest having a look through this forum: http://www.netdoctor.co.uk/interactive/discussion/viewtopic.php?t=6901&f=11&postdays=0&start=1

There are many people on there who are using/used the drug, detailing all their side effects and most of them come out on top, even after suffering the more drastic ones such as depression. Funny that, I don’t think a single one ever mentioned “suicidal tendencies or thoughts”. I don’t deny this, but when it comes down to either Tobacco companies generating insane amounts of revenue at the cost of my health, or a Chemical company offering me something with a 20% (based on your figure) success rate of quitting smoking that has many people praising, or spending hundreds of pounds on hypnotherapy.. I’m going with the pill.

The one thing I DO agree with, is that the NHS / Health Associations are all corrupt. I read Alan Carr’s book, which helped me stop smoking for 6 months previously. Reading it again does not have the same appeal, naturally, but his points do stand. If the NHS actually thought for themselves, or did some research, they really would find out that hypnotherapy is far more successful than NRT, although the costs of such would not necessarily benefit them. I imagine hypnotherapy is more expensive than patches!!

It does not suprise me that hypnotherapists are very anti-champix, as naturally, it is one-side fighting for revenue against another. Saving lives is the most important, but this can really split peoples trusts.

Needless to say, I will be taking Champix, I am aware of the risks and will keep an eye on my mental state very closely (along with the help of others). If I don’t quit using it, I cannot afford hypnotherapy. Therefore, its either the cigarettes or the Champix that will no doubt, one day kill me.

Even though you have your own ideas about Champix already, and can back them up, if it helps 20% of smokers to become non-smokers, then withdrawing it is a BIG mistake.
Those 20% who do quit with it, may not be able to afford the several-hundred pounds cost of hypnotherapy (based on last time I checked a session at an Alan Carr clinic). You could be giving them a death-sentence, if they continued to smoke.

Smoking is expensive enough, I’ll take my chances with a prescription fee ;)

James

P.S.. Interesting read, nonetheless!!

CHRIS on October 28th, 2009 at 5:45am Said:

Hi James, thanks for your thoughts.

I had a look at the “netdoctor” site, and what struck me immediately was that nearly all the posts on the first page are from people on Day 1 or Day 3 of the course! These are “so far, so good” posts that many champix blogs are littered with, which create a totally false impression. That’s like someone sending you a text message that says they’re 12 minutes into their hypnotherapy session, and so far they haven’t wanted a cigarette! Only people who have been off the tablets for weeks or months can truly report their own experience as a success. Don’t forget, half the people in the original trials who were counted as successes were smoking again within 28 weeks.

Most of the horrific side effects have kicked in after weeks on the drug, so please don’t be falsely reassured by these early comments.

Who or What is netdoctor?

Down at the bottom of the homepage it says that netdoctor.co.uk is a trade mark. Is it? And what trade might that be, then? And do you suppose that the lack of posts reporting serious side effects might be because the site moderators think that those sort of reports might be bad for “trade”, so they don’t get approved for display on the site?

Hypnotherapy v. Champix?

I’m not against Champix simply because it is competition. If it were as straighforward as that I would be against the Allen Carr people and acupuncturists too, but as anyone can see from reading Truth Will Out, I am not – in fact I recommend them. I do claim hypnotherapy has the greatest success of the three, but then I back that up in the Evidence section. This site is all about evidence, and so is the book. You don’t have to buy the book to see that, because I publish a lot of it here for free.

The Relative Costs

Although I often state that the Allen Carr Easyway method is a form of hypnotherapy – which is true – it is not the best form by a long way. In fact I would suggest to anyone that the best version of the Allen Carr approach is to read the original book, the one that actually made him famous in the first place. The group sessions involve too many people, it complicates matters and brings down the overall success rate. The book is something you contemplate, and can return to – there are fewer distractions, just as in a one-to-one hypnotherapy session it is a more personal experience.

Please don’t assume hypnotherapy costs hundreds of pounds just because the Allen Carr franchises charge hundreds of pounds for their stop smoking sessions. I confidently regard myself as an expert in this field, but I only charge £120 for the Stop Smoking session I offer. I also have a reduced-fee back up session, so even those smokers who need two sessions – most do not – only pay £160 in total. Most smokers save that back in a month.

Now, some colleagues have suggested that I should charge more, and I certainly could charge more. But it is also true that some smokers – like yourself – would not choose hypnotherapy if I did that, so it would be the opposite of promoting the wider recognition of hypnotherapy as a therapeutic mode, something to which all professional hypnotherapists are supposed to be committed.

You are suggesting that Champix is attractive because you only pay a prescription fee. For many people that may turn out to be true. But over the last two years I have been told of many people who have paid a much higher price. Some of them are dead. So what you are suggesting only remains a valid conclusion if none of that happens to you personally. It is exactly the same “It won’t happen to me” assumption that many smokers adopt with regard to heart attacks and cancer – but in your case you have transferred it to Champix instead, accepting the suggestion that “it has to be better than dying of cancer”, as if those were the only choices! It’s a marketing suggestion and it apparently works very well, but it has a very hollow ring later for the unlucky ones.

Is it really about money? Those people who have posted their horror stories here and on other blogs, the ones who are terrified they will never feel normal, happy and healthy again – how much money would they pay to get their health back, or to be able to turn back the clock and never take the damn stuff in the first place?

How much did you pay for your last holiday? Was it £120? That was over in a flash, and now you have only your snapshots and your memories, but the benefits of stopping smoking last a lifetime.

What I am telling everyone is the truth, and I don’t just state it, I’m providing plenty of evidence and plenty of references so people can find out more – far more than the drug company lackeys are telling them. Then I am suggesting that you make an informed choice, and I think it is logical to try all the non-risk options first: hypnotherapy, the Allen Carr method and acupuncture have never harmed anyone, but they have certainly helped a lot of people to quit smoking.

In the context of your safety, your good health and the whole of the rest of your life, the investment in these non-risk approaches is peanuts, really! How much money do we burn up every year simply on our own idle entertainment?

I am only suggesting that the use of methods that have already harmed people should only be considered when all the safe methods have already been tried. You would think doctors would agree with that, wouldn’t you? As for the NHS funding hypnotherapy sessions for smoking cessation, HA HA HA HA HA HA HA!!!!!

Too many fingers in too many pies, my friend. The annual NHS bill for medications alone topped £10 billion some time ago, and it is rising still… do you really think the use of pharmaceuticals saves the NHS money?

It is killing the NHS. And we’ll see the end of the NHS before we see the end of the stranglehold the drug companies have over the medical profession. Hypnotherapists can’t stop it. Doctors can’t stop it. Even the drug companies can’t stop it, because they are in competition with other drug companies, and they have obligations to their shareholders. They have to sell more drugs, which means the NHS has to buy more drugs, which means people – such as yourself – have to take more drugs. They can’t have you going off to see a hypnotherapist – if everyone started doing that it would only mean one thing for drug companies: hard times. So of course they do everything in their power to steer you away from that, and netdoctor.co.uk is doing its bit there.

The question is, who do you trust? Those of us who have never hurt anyone but have helped thousands of people to safely stop smoking, or the people who have a long and apparently shameless history of killing and maiming tens of thousands of ‘unlucky ones’ with a whole list of nasty concoctions over the years, every one of which was mistakenly passed as “safe”?

Whatever you choose to do, James, I wish you well. Please do keep us posted about your progress.

*This exchange was four weeks ago.  So far James has not been back to tell us whether he did start taking Champix that night as he planned, or how the first four weeks went.

the safest quit smoking method is also the most successful