Rave Reviews for The Book!

“Highly recommended and possibly one day the book that will be regarded as the seminal tome for examining the smoking habit for what it really is.”

“The real truth behind Nicotine, and the NRT industry is here. Whether you’re attempting to quit smoking, or are just interested in the topic, this will open your eyes. Brilliant.”

These are direct quotes from two reviews of Nicotine: The Drug That Never Was, posted on Amazon.co.uk recently.  I don’t know either of these people, so you can imagine how delighted I am to hear my work spoken of in such terms.  The top quote is – according to Amazon – from a guy in Brisbane, Australia.  It’s a wonderful enough thought that someone on the other side of the world even has a copy of my book, let alone thinks it could become “the seminal tome” where smoking is concerned… heady stuff, eh?

If you want to read the rest of their comments, you can see the full reviews for yourself at Amazon.co.uk (not .com, that’s a different site) using the book title to search.  When the book’s page comes up, you will see that somewhere amid the blurb it states: “2 customer reviews”.  Click on that and read what people who have actually read the book – and have no connection with me whatsoever – thought of it.

Why Bother?

Well, do you smoke?  Do you know anyone who smokes?  Every smoker in the world is being lied to, systematically, and the book proves it beyond doubt.  No wonder smokers find it hard to quit when the methods they are told to use are useless, and based on a lie.  Most of them could quit easily with hypnotherapy, but medical authorities are officially advising them that it is “not proven” – which is also a lie!  This misinformation is killing people in their millions worldwide.  I’m not asking you to believe me just because I state that, I’m asking you to read the evidence then make up your own mind – exactly what the two people quoted above did, in fact.

Then ask yourself: “Why is this officially-approved mass-poisoning of smokers going on?  Why is our tax money being wasted on this bullshit?  Why are we being told untruths… is it deliberate?”

Well, before I did the research for the book, I honestly assumed it was just error.  Maybe, right at the beginning when someone first dreamed up the idea of Nicotine Replacement, it actually was just error.  Somewhere along the line that developed – through a combination of greed, cynicism, twisted logic and political expediency – into an excellent method of:

Appearing to be very pro-active in tackling the smoking issue…

Keeping drug companies very happy indeed (and happy drug companies treat their political helpers very nicely too)…

Making sure the decline in smoking is slowed down as much as possible in reality, by wasting smokers’ time with methods that don’t work BUT not telling them that, so the smokers end up blaming themselves…

Thereby keeping up tobacco tax revenues (not to mention VAT receipts on NRT products bought over the counter) for as long as possible…

AND as a convenient side-benefit, thereby making sure many of those smokers never reach pensionable age, when there are too many people in the U.K. doing that already.

WHY ELSE would they not have scrapped NRT when it became obvious to the Department of Health that Nicotine Replacement Poisoning actually has a long-term failure rate of 94%?  (The other 6% is just willpower, by the way.)

Doubt as a knee-jerk reaction

I guess when you first hear of a book entitled Nicotine: The Drug That Never Was it is quite normal to assume that the writer must have got something fundamentally wrong.  Of course nicotine is a drug – isn’t it?  So why bother reading that?  As the book says: it is easier to go on believing what you have always been told than to recognise the truth you’ve never heard before.

I remember when I published the first edition in October 2007, my wife was expecting it to take off like a rocket and was very excited about it (she was the book’s proofreader), but I said: “No.  This is a slow-burner.”  The drug companies and the medical authorities have got everyone so deeply hypnotised into believing that habitual smoking is an “addiction to nicotine” that proving them wrong is going to take time.  I know that.

But you see, I really don’t care how long it takes.  The book is going to change medical history because it is the first publication ever to conclusively prove the case, and I know that there are enough people out there who are curious, maybe even intrigued by the title to think beyond doubtful assumptions and investigate this for themselves.  These people have been buying the book – or downloading the e-book via the Truth Will Out site – and already some of them are recommending it highly and strongly suggesting that if you have any interest in these matters, you should read it too because it explains exactly how to get rid of the smoking habit easily.

This especially applies to anyone who ever tried NRT because they honestly believed it was a proven method, when in fact it was originally approved only on the basis of its performance at 6 weeks.  Every tobacco smoker who was ever told they were addicted to a ‘drug’ called nicotine, when in fact the poison nicotine possesses no quality that justifies the term ‘drug’.  Every smoker who was ever led to believe that they smoke because of nicotine, and that’s why they can’t stop.  We’re talking hundreds of millions of smokers, worldwide.

That’s a very big market for any nicotine-related quit method, folks.  And that makes the term “nicotine addiction” not only the biggest medical mistake of the 20th Century, but also – every time it is uttered – an advertising slogan.

But not for long!  Because my book proves that the nicotine tale is a lie, and that the propagators of that lie know that they are misleading people.  And they don’t care if that lie ends up killing you – or your Dad, your sister, your best friend or your lover.

But I do.  And I’m not going to let them get away with it.

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A Simple Test to Prove that Nicotine Isn’t Addictive

How to run a clinical trial using nicotine patches to prove that nicotine cannot possibly be an addictive drug.

by hypnotherapist Chris Holmes

I’ve noticed that on all the Champix blogs, where people are describing the suffering they are going through on that horrible ‘medication’, some bright spark will always pop up explaining that you should expect it to be difficult and traumatic, for after all, as we all know – don’t we? – nicotine is ‘the most addictive substance known to science’! The most addictive drug in the world, so of course this is withdrawal!

What rubbish. The tension and stress is real enough, but it has nothing to do with nicotine at all. If it did – if that were the inevitable physical result of nicotine being abruptly withdrawn – then a). it would happen to every smoker who ever quit by preference – which it doesn’t, as the U.S. Surgeon-General has already pointed out. Most ex-smokers in the world actually quit by themselves, and if there was any link with suicide attempts it would be obvious by now. It would be a routine observation, resulting in conversations like this:

“Did you hear? Ernie’s quit smoking!”

“Rather him than me! That’ll be another funeral then.”

“You reckon?”

“Oh, aye – just cast your mind back over the years, all those people you know who quit smoking one week, then they’re found hanging from the rafters the next…”

[That would be a laughable suggestion, Pfizer, if that cynical attempt to muddy the waters were not such cruel and self-serving dishonesty which will certainly lead to more suicides.]

…and b). smokers who quit with hypnotherapy would still feel like that too, since that is immediate cessation. In reality they feel perfectly normal: no withdrawal symptoms, no cravings, no mood swings, no over-eating and no weight-gain either.

A Serious Challenge for the Scientists

There is a simple way to test this, but you can bet your life that GlaxoSmithKline are never going to run this clinical trial! Here is the experiment to prove nicotine is not an addictive substance:

Take any number of non-smokers (with full consent of course). Apply nicotine patches daily to those people, for as long as you would expect any smoker to develop a habit if you were giving them cigarettes. Get them to keep a diary of how they feel from one day to the next, and see if they can perceive any benefit from nicotine at all. Then one day, tell them the trial is over. Watch for any signs of suffering.

In order to get the most accurate impression of what nicotine itself actually does, without any pre-conceived notions in their minds (expectation), it is important that the volunteers are not told this is nicotine, and are not ex-smokers who might recognise the presence of nicotine. It is also important that they do not have to apply the patch themselves, nor do they know how long the trial will be. They should not be told what to expect, just asked for their genuine observations, if any.

N.B.: It is vital that the N.R.T. mode is PATCHES, not gum or lozenges. This is because smoking, sucking and chewing can all develop a compulsive-habitual element because they are physical activities that can become habitual through repetition, whereas patch-wearing is not an activity. So there is no behaviour, there is only the nicotine itself. Even the application of the patch in the morning cannot become habitual behaviour (like the impulse to put the kettle on in the morning, because that is what you do every morning), because someone else is doing it for them.

So we are down to nicotine itself. I predict the following outcomes: a). the subject will not enjoy the effect of nicotine in any way, although they may become accustomed to it. Conversely, they may react against it with something like an allergic reaction, b). they will be unable to describe any useful benefit from nicotine, and c). they will be quite happy to stop, and it will prove literally impossible to create a “nicotine addict” that way. This will prove once and for all that nicotine is not an addictive drug – nor is it medicinal, therapeutic or even a recreational drug. It is just a poison – one of many poisons in the smoke – and the wrong explanation for the compulsive smoking habit.

The key point here is that smokers’ cravings are not withdrawal symptoms, and are not connected to nicotine in any way. We get lots of cravings, they are not all about tobacco. They are impulses produced by the brain but routed through the body, so they are experienced as if they were a bodily need, or a desire. In reality it is a prompt, and what the impulse from the Subconscious mind is prompting the smoker to do is pick up a cigarette and light it.

If the smoker does that, the feeling disappears. Instantly. Notice that the smoker does not have to smoke the cigarette and get all the nicotine out of it for that impulse to go away, it vanishes the moment they light up. If they do not respond by lighting up, the Subconscious sends another, more insistent signal – assuming the first one went unnoticed – and these prompts will become more frequent and more insistent until the smoker finally responds. This can result in real, physical agitation and mental distress, with the smoker often convinced by the feelings that the ‘need’ has become desperate. Add to that the commonly-held belief that this agitation is the result of a drug addiction, and you have the seemingly helpless predicament of the modern habitual smoker.

In hypnotherapy we shut the craving signals down easily, and get rid of the false ‘addiction’ belief. Hey presto, one non-smoker. Yes, I know it sounds too easy: everything we do in hypnotherapy sounds too easy because hypnotherapy doesn’t involve any effort. Everything the Subconscious mind does is without apparent effort – which is interesting, because we are certainly aware of making conscious efforts. Like the conscious effort (willpower) to ignore craving signals sent by the Subconscious via the body. Guess which has the most clout, conscious or Subconscious? That’s right – hence the capital S.

Wouldn’t this Test make a great T.V. Documentary?

Anyone out there an independent documentary-maker? Want to make a fascinating programme that would be easy and cheap to make, which would interest millions of smokers in every country of the world, proving to all those smokers once and for all that they are not drug addicts at all? Not making wild claims – proving it! I’ve already been on TV with this, but that was just a live breakfast show where you get three minutes to talk about it before they move to the weather – you can’t prove much with that kind of slot. Although I did succeed easily with the challenge they set me to eliminate a smoking habit in a member of their staff. That wasn’t a stage trick by the way, it was a proper two-hour hypnotherapy session (see my blogpost from 28th March 2008 entitled Channel M Television). All craving signals wiped out in two hours. No urge to smoke, no extra eating, no weight gain. No ‘addictive drug’ involved.

want to quit the habit the easy way?

A Quick Note

I know many visitors to the site are really just investigating various quitting methods, but we’ve had a few interesting comments lately about attempts to purchase the book Nicotine: The Drug That Never Was – either from Amazon, or various other internet outlets.

This edition is published through a ‘Print On Demand’ supplier, and distributed through various on-line booksellers. The advantage of this system is that it eliminates waste: there is no ‘print-run’. Until this technology was developed, publishers had to print so-many-thousand copies and just hope they all sold, but now it is possible to produce individual copies, as required. So if someone orders a copy from Amazon, that order goes through to the manufacturer who will produce it in a matter of days, and send it to the customer.

The only downside to all this is that the book may be listed as “out of stock”, when in fact the outlets don’t need to carry stock. Copies are simply produced as required, when ordered. However, the “out of stock” tag seems to be sometimes interpreted as “not available” by some prospective buyers – one recent contact bought the download version in the end because of this.

So for those who want to buy the paperback book, but for the least expensive price, don’t be put off if the outlet lists it as “out of stock” – it is still available and the time from ordering to delivery is only about 4 days, usually. The download is certainly the cheapest version (£5, about $8 US) and the quickest, but as the guy commented you can’t read it in the bath.

If you live in the U.K. though, you can order the paperback version direct from myself at Central Hypnotherapy, Merchants House, 24-25 Market Place, Stockport, Cheshire SK1 1EU. This is the least expensive option at only £12, which includes Recorded Delivery postage.  It may also be preferred by anyone nervous about using credit cards on-line, or maybe just doesn’t use credit cards anyway.  Just send a cheque to the above address and your delivery address, and the book will be on its way to you!

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Attempts to Censor Truth Will Out

There is a myth in the U.K. that we have a thing called “free speech”. We really love to believe it, too. But in practice, there are some things you are not supposed to tell people about, apparently – and if you try, certain people will try to stop you.

The E-Zine

Here is a typical recent example. A certain hypnotherapy ‘e-zine’ (internet magazine) which has links with the medical profession recently offered to publish a piece on the Truth Will Out Campaign, subject to approval. Then, after a bit of discussion, agreed to review my book – you know, the one that destroys the nicotine myth. The book that totally discredits the whole basis of Nicotine Replacement Therapy. This e-zine purports to concern itself primarily with new developments in hypnotherapy. Clearly, a book by a hypnotherapist that destroys the nicotine myth would be news in that context, wouldn’t it?

Now the interesting thing about this was, these people were initially very cordial and open, saying that they were aware of the message of Truth Will Out and generally favourable towards the aims of the campaign. So I sent them a copy of the book. There was a pause, then I got a brief message which apologised for raising my hopes, but there had been a “change of plan”, and that they would not be reviewing my book, “or any other”. Which seems a bit odd for a research publication. They did not say why.

So I asked them. I asked them nicely, but the reply wasn’t very friendly, and it wasn’t very convincing either. I was told that there had been a meeting, at which it was decided that the e-zine “was not a marketing organ and had never carried a book review before”. So I suggested that they could just report on the Truth Will Out Campaign then, which is, after all, aiming to prove to the world that hypnotherapy is the best method for smoking cessation. That should be acceptable enough, since that was what we were talking about originally anyway.

Now, though, they weren’t interested in doing that either – despite the fact that the Truth Will Out Campaign itself is not about marketing, it is about the grim reality that around 5 million people in the world are killed by tobacco every year, an annual mega-disaster that is partly perpetuated by the nicotine myth.

In fact they didn’t even reply. However, in an earlier issue of the E-zine, they did decide, presumably at a different sort of meeting altogether, to report on the crucial issue of the recent antics of a stage hypnotist in the Australian Big Brother House. So for a hypnotherapy research “organ”, they are certainly getting their priorities right there, aren’t they?

Incidentally – in case you were wondering – anyone who finds the Truth Will Out Campaign website acceptable enough would not find anything in the book that should cause them to think again. If anything, the site is more politically forthright – being a campaign – and the book is more entertaining. Being a book. That is not to say that all books are sufficiently entertaining, but they would certainly benefit from having that quality.

So it wasn’t what I’d written about hypnotherapy or compulsive habits that was causing the problem at that meeting in London. No, it was the connections they have with the medical profession, and the fact that important people in that profession wouldn’t take kindly to anyone drawing attention to a book which proves they’ve got it wrong. Especially since it is written by… a hypnotist, of all people!

To quote Harold Shipman: “Doctor Knows Best”

In case you didn’t know, the intellect of doctors is deemed to be of a Higher Order. They cannot be seen to be proven wrong by someone assumed to be of a Lower Order, or the world would come to an end. This fact in itself proves that true, objective Science is not always their top priority, is it? Not if it might cast doubt on the prevailing Order of things. So they find that they cannot engage with the case I’m making on its merits, because they cannot acknowledge my right to speak to them at all. I’m Untouchable, I’m from a Lower Caste knowledge-wise, especially from the point of view of Medical Authority. They cannot possibly countenance learning something from me – that’s unthinkable! So it’s business as usual: “Screw the smokers, we’re sticking with the nicotine myth!”

That’s the truth, and the real problem that those E-zine people in London had with the book is that it proves the case, and publicising that would have real consequences. So instead of reporting on it, they made a cowardly, considered decision to censor the whole thing by omission, thereby playing a part in helping the government to cover up the truth. At your expense, taxpayer. And the cost of… how many more lives?

What if they had another reason?

Some people reading this might think: “What if you’re just missing the obvious? Maybe they didn’t like your book and didn’t want to review it!”

Well firstly, they claimed that they had decided not to review my book simply because they had suddenly ‘realised’ that they don’t do book reviews at all, as an editorial policy. But then they also refused to mention the Truth Will Out Campaign either, which is just censorship. And anyway, they were always free to pan the book if they wanted to, I couldn’t stop them! So to back off in that way clearly indicates a fear of being associated with a direct refutation of the nicotine myth, which would only anger the drug companies, the Department of Health liars and the medical authorities. How cowardly is that, really? These editorial decisions genuinely cost lives – and all to protect the interests of rich and powerful people. It disgusts me. Your “E-zine” is a truly worthless organ. Who cares about stage hypnotists and the Big Brother house? People are suffering and dying in vast numbers, you fools.


Censorship comes in many forms, and for journalists and newspaper editors, the most straightforward mode of censorship is to ignore something totally. All the national newspapers in the UK have been made aware of the Truth Will Out Campaign in one way or another since January 2008. Some of these newspapers have been quoted directly on this site, and stories run by them – often front page stories – are referred to as evidence of what is wrong with the current approvals system for medicines. So they can hardly be uninterested, they are making the same criticisms themselves! They cannot reject the evidence either, as quite a bit of the supporting evidence comes from them. They can’t possibly take up the position that no-one will be interested if NRT is proven to be a bogus medication, when millions of pounds of taxpayers’ money is at stake. So why the silence?

In fact, the silence from all these people is deafening: The British Medical Association, The Royal College of Physicians, the drug companies involved, all the doctors, nurses and pharmacists involved in the supply chain, all the people who work for the NHS Smoking Cessation Services. Why is no-one leaping to the defence of NRT, saying “How dare you? This is a fine medication, with a proven track record!”

The answer is simply because they can’t: it isn’t. So their collective silence is both an embarrassed silence and a guilty silence – the only strategy they have left is to pretend the Truth Will Out Campaign does not exist. Or perhaps there might turn out to be some honest and decent souls among them who just can’t bear helping the poison factories exploit smokers to the point of death any longer, who break ranks by admitting openly that they’ve known all this for a while actually, they just didn’t know what to do about it. Comments please!

But what about the “free press” we are supposed to have? Why the silence there?

Sarah Boseley

Sarah Boseley is the Health Editor at The Guardian newspaper, and I wrote to her directly on the 25th July 2008, explaining what the issue was briefly, and asking if she would be interested in looking at the evidence. That’s all. I mean, we’re talking fraud, here, on a massive scale: a government department publishing success rates it knows are utterly misleading, thousands of people dying needlessly, hundreds of millions wasted. I’m telling this journalist I can prove all this, and she doesn’t even want to look at the evidence. No reason given – I mean, can you even imagine any sound reason for that? Censorship in action, folks.

Not long after that, Sarah Boseley co-wrote a front page article in the Guardian exposing the way drug companies spend millions of pounds every year on all-expenses-paid trips to conferences around the world for doctors and other hospital staff, “in what critics say is a massive marketing exercise dressed up as medical education”. To read that, you’d think we were singing from the same hymn-sheet really, wouldn’t you? But no, Sarah didn’t want to know about the nicotine scandal.

I have learned since that Sarah Boseley has sympathy with the journalism of Dr. Ben Goldacre, who is an outspoken rubbisher of alternative medicine generally and very much in the same camp as Edzard Ernst, the Professor Against Complementary Medicine (see below). Ah, I get it. No wonder she didn’t want to talk to me! So the scandal of Nicotine Replacement Poisoning will be very much one of those matters she would be inclined to edit out, rather than edit in, when she is compiling ‘news’. Yeah, o.k. Sarah – long as we understand each other. Of course if I’d known that before I wouldn’t have bothered writing to you in the first place. You probably have hypnotherapists in the same mental bracket as witchdoctors, in your narrow little journalistic mind. Goldacre certainly does, the fool. Fortunately most medical people are not that narrow-minded these days – although they certainly have a very limited idea of what hypnotherapy is capable of achieving, mainly thanks to the publications of men like Ernst and Goldacre. Publication of any kind for such men is effortless, as they are singing the approved tune. They get the opposite of censorship. They are pharmaceutical whores in reality, disguised as Professor and Doctor to create a gloss of ‘credibility’ which fools no-one in the field of alternative medicine, of course.  Enjoy your officially-approved, self-important status while you can, boys.  You are the ones who are going to look stupid in the long run.

‘News’ Online

Newspapers have their web-versions too now, and I noticed this story about Edzard Ernst, Exeter University’s Professor Against Complementary Medicine, in the online Times Higher Education (link). He is quoted in this story as saying: “I am not disappointed when a healing study shows no specific healing effect…”

No, Edzard. I bet you’re not. And it’s so easy to arrange them that way, isn’t it, when that’s exactly what you are aiming to ‘prove’.

“…but a strong placebo effect. What would disturb me is if someone said it was rotten science.”

The ‘placebo effect’ also goes by another name: suggestion. It plays a role in all healing procedures, but the real experts with it are the hypnotherapists of course. What Ernst is unwittingly demonstrating in using the term “strong placebo effect” is that suggestion alone can produce an effect that qualifies as “strong” – in other words, hypnotherapy works. Yet elsewhere he claims that his research indicates that for certain key things, including smoking, it doesn’t work. He is completely wrong about that, so I posted a comment to the T.H.E. story to that effect, and also threw in a reference to an article by Robert Verkerk which does accuse Ernst of “rotten science”.

Not long after that, I noticed that my post had been answered by a certain ‘Andy Lewis’, who rips into the Verkerk article, denouncing it scornfully and pointing out that Verkerk is the Director of the Alliance for Natural Health, suggesting a profit motive lies behind his criticism of Ernst’s methods. But who is ‘Andy Lewis’? Follow this link to a very interesting homoeopathy blog, and scroll down to the eighth article, entitled: “Andy Lewis does not want you to read this”

Censorship “in moderation”

So I answered Lewis with another post – but it didn’t appear! Of course, all comments have to be ‘moderated’ (passed) by an editor, you cannot just have people adding stuff to your site without having editorial control, obviously. But that should not be stifling free debate, it should only be to eliminate spam, or offensive material. So I wrote another answer to Lewis’ comment, this time explaining what I think Verkerk meant by the bit Lewis quoted and labelled “incomprehensible”. They did not pass that comment in moderation either, so I wrote a third, quite different answer, and requested that if the editors had a problem with me answering this point, could they please email me and explain?

All three attempts to continue the debate were refused, no reason given. No email. ‘Andy Lewis’ given the last word, no right of reply. That’s not a free press, that’s not free speech. It’s censorship.

**Update, 30.10.08

Recently another post was blocked in moderation, for no apparent reason. The context was the Champix debate, and all I did was try to provide a link to similar reports of problems, but somebody at the Australian Daily Telegraph didn’t like that apparently. Here’s the page:



I have said elsewhere that I have no professional connection with homoeopathy whatsoever, and know virtually nothing about it. So you may be wondering why the links with homoeopathy sites are cropping up here. It’s simple. There’s a war going on. It is an ideological war, a war of ideas, and it has been going on for almost two centuries but it is really hotting up now. Alternative or complementary medicine is gaining popularity, potentially at the expense of the pharmaceutical giants. So they are doing something about it, and people like Ernst and ‘Andy Lewis’ are playing an active part in that, whether that is actually orchestrated by the drug companies or not. Their attempts to influence public thinking range from mild-mannered to vitriolic, and they seem to have targeted homoeopathy particularly, as if it were representative of ‘alternative’ thinking generally. Which it isn’t, actually – but it is probably regarded by the more aggressive skeptics as the ‘easiest target’.

After all, the skeptics cannot deny the fact that hypnotherapy received official approval from the B.M.A. and their American counterparts half a century ago. They did not do that on a whim, so when the pseudo-scientific scoffers suggest these days that hypnotherapy is “not proven” they are in fact damning their own institutions! And when they denounce herbal remedies and acupuncture, they run the risk of seriously offending the next global superpower. So, like all bullies, they pick on the little guy, which in this case is homoeopathy.

Does homoeopathy work? I haven’t a clue, I’m a hypnotherapist. But I know for sure hypnotherapy is brilliant for smoking cessation, and Ernst says his methods suggest it isn’t at all, so forgive me if I have more time for Robert Verkerk than Edzard Ernst, and naturally wonder what Ernst, the likes of ‘Andy Lewis’ and the editors of the Times Higher Education – who apparently won’t let me answer Lewis in free debate – are really about. I mean these are the guys that are always bleating on about “evidence”, but they’re censoring the evidence, aren’t they? Just like the drug company that deliberately held back information about Prozac, to make it seem effective when it wasn’t really. Seriously, do you trust their “evidence”? They are not credible, are they?

When moderating comments for the Truth Will Out site, I pass all genuine comments whether they agree with my view or not. I have only stopped one supposedly real comment, from ‘mark’, because it seemed pretty fake, but even then I wrote about it and explained why, then directly quoted the main point anyway, word for mis-spelt word. I want genuine debate. They don’t, because they can’t afford it: the evidence of deceit, manipulation, corruption, lies and corpses are piling up in their corner but not in ours. It’s only a matter of time, because the Truth Will Out.

Wherever this campaign encounters censorship or indeed any attempts to protect the drug companies’ interests at the expense of the truth – and thousands of innocent lives – we’ll let you know, of course.

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Truth Will Out – A Worldwide Campaign

Smokers’ cravings are not withdrawal symptoms, but brain signals that can be shut down immediately with hypnotherapy. New Studies back hypnotherapist Chris Holmes on nicotine, the nature of withdrawal symptoms, and the uselessness of Nicotine Replacement Poisoning.

by hypnotherapist Chris Holmes

In every country, there are millions of tobacco smokers. The majority probably still believe that the reason they feel compelled to smoke is because they are addicted to a drug called nicotine. Yet if they had never been told this, they would have no concept of nicotine at all. Not one of them could tell you what nicotine does, and that is because they are not smoking for the effects of nicotine, and never were.  They are prompted to smoke by the compulsive urge to pick up a cigarette, which is ‘compulsive’ because it feels like a need or a desire, when in truth it is neither. In hypnotherapy, we shut it down. (For a full explanation of this, read from the book here on the site, or download the entire book – It’s much cheaper than the paperback version!)

The essential message of this campaign is to tell the world that the impulse to light a cigarette has nothing to do with nicotine, and the book proves that for the first time, simply by logical explanation. All this suggestion about the role of “nicotine receptors” in the brain is bogus science. How do I know? Because in one hypnotherapy session, the impulse to light a cigarette can be shut down for good, without any reference to nicotine receptors whatsoever. This is the usual outcome of my Stop Smoking sessions, and many of my previous clients have been sending new people along to me for years, so it is obviously not temporary. If the brain truly “needed nicotine”, otherwise the nicotine receptors would “go crazy”, as the TV advert for nicotine products suggests, then such an outcome would be literally impossible. Yet that is the outcome of the majority of my Stop Smoking sessions, much to the amazement of the clients! But the only reason they are amazed is because they had been led to believe they were addicts, which none of them are.

This proves that medical authorities all around the world have got this horribly wrong, and all treatment options that are in any way related to the nicotine theory are also wrong, which explains their dire performance detailed elsewhere on this site.

Read it For Yourself

This site is all about evidence, so look at the evidence! The truth is that all nicotine replacement products – and Champix – are based on a myth, and the millions of people all over the world who are struggling to give up smoking are only struggling because they are being encouraged to use methods that don’t work, precisely because they are based on a myth!

This creates the understandable impression that it is really difficult to stop smoking. The truth is that it is really difficult to stop with conscious efforts alone (willpower), or methods that do not involve talking to the Subconscious mind about it, because all habitual behaviour is directed by the Subconscious. I’m afraid your Doctor probably knows nothing about this, because it is not part of their training. They were told it is a nicotine addiction, so that’s what they are telling you – although to be fair to doctors, most of them don’t actually believe that any more.

Ask anyone who quit with hypnotherapy and they will tell you, it is really easy to quit that way, because the cravings are shut down completely and no willpower is required.

The Message is Spreading!

Oh, Nicotine Replacement Poisoning, your days are numbered! I denounce you and all your apologists, for spreading disinformation and despair. That is not medicine, it is poison-peddling. I call upon the British Department of Health to stop wasting millions of pounds of taxpayers’ money on this useless poison, you know damn well it doesn’t work! Doctors, rebel! Refuse to prescribe the poison products, or you are going to end up looking very stupid by the time it eventually becomes common knowledge that this is only a compulsive habit, not a drug addiction.

Still, to date, not one visitor to this site has challenged my statements about nicotine replacement therapy. Why not, Doc? Not a word from any of the Poison Factories, either. If I made a product I was proud of, and really believed in, and someone denounced it as a fraud, as a bogus product that was dangerous and didn’t work anyway because it was based on a myth, and should never have been licensed in the first place because they only looked at very short-term results… I think I’d have something to say about that, wouldn’t you? If it wasn’t true I mean. But no – absolute silence!

Maybe they haven’t heard about Truth Will Out yet. They will.  I am going to prove to the world that there is no such thing as “therapeutic nicotine”, and that smokers are not drug addicts, and that the real solution is hypnotherapy… if it takes me the rest of my life.  **Update, Jan. 2012:  The way it’s looking so far though, it probably won’t take that long.  Check this for progress! **

*If you would like to know more about hypnotherapy to stop smoking the really easy way, without being poisoned, visit the Central Hypnotherapy website. Please comment if you have a view, or if you support the aims of Truth Will Out, spread the word! And on behalf of smokers everywhere in the world who have been lied to incessantly, thank you.

A Direct Challenge

Nicotine Replacement doesn’t work at all in the long run (Harvard University) yet smokers are still being encouraged to waste their precious time with them, to no avail, when hypnotherapy would save many of them immediately.

by Chris Holmes, Senior Registered Hypnotherapist (GHR) and Smoking Cessation Specialist

More and more people are telling me privately that lots of people who work within the National Health Services know perfectly well that Nicotine Replacement Therapy does not work for more than 90% of smokers in the long run, and do not believe precious resources should be wasted on it. The only reason they are not speaking up, I’m told, is fear. They are afraid to voice an opinion because they might then be regarded by management as a troublemaker or whistle-blower.

If that is true, then thousands of smokers are dying needlessly and many more are at risk of serious illness, having their time and taxpayers’ millions wasted on bogus therapies. Lies are being told about success rates to persuade more smokers to use these products (see the Evidence section on this site), and the real failure rate covered up. This is not healthcare, it is fraud, and it is costing many lives.

Nicotine Replacement doesn’t work because the whole theory of nicotine addiction is bogus anyway. It’s a compulsive habit. It is not “both an addiction and a habit”, as the latest NRT promotion spin would have you believe. I know that for sure, because if it was, hypnotherapy would not eliminate the problem.

Just about every working day, for years now, I have eliminated smoking habits (including tobacco and cannabis habits) with hypnotherapy – wiping out cravings, and preventing weight gain, and without the need for willpower. A complete return to normal, usually in a single session. It’s not a trick – the book explains exactly how it all works. Even if some of those people return to smoking later – as some do – we can stop it again, no problem. It’s a complete cure, and that is precisely because it never was a drug addiction but a compulsive habit, just like gambling. No drug involved, and we eliminate these behaviours without reference to dopamine, seretonin or ‘nicotine receptors’ in the brain too, which kind of makes you wonder what relevance those theories have in reality, especially since that was the ‘science’ that gave us Prozac. **Update, Jan. 2012: Psychiatrists admit the seratonin tale is bullshit! **

I am issuing a direct challenge to the NHS and the Department of Health, calling for them to scrap NRT and Zyban, because their real long-term success rates are so low that they function very poorly even within the normal placebo range, and it is beginning to look as if everybody knows it but they are just wishing it wasn’t so, and hoping I’ll get all disillusioned and go away.  **Update Jan.2012:  Scientists at Harvard University finally prove me right!**

Every day I get more determined to stop this scandalous waste of life and resources. Do you agree? Do you not agree? Can we have more comments posted on the site please, so visitors can hear other voices too? I am particularly interested in comments from those working in medical roles, but all comments are welcome.

My satisfied clients are always asking me: “Why can’t we get hypnotherapy on the National Health?” A very good question! It is time for doctors and nurses who also think that’s a fair question to start making their feelings known perhaps. If everyone speaks up, then there’ll be more whistle-blowers than non-whistle-blowers!

Far too many chemicals and hardly any therapists – that’s a drug service, not a HEALTH service. But nicotine is a poison, and no-one should be prescribed poisons, it’s insane!

By the way, if you are simply afraid to speak out because of the potential repercussions, don’t forget you can do so here anonymously – and in any case, you can help out covertly by spreading the word: Truth Will Out!

Nicotine: The Drug That Never Was

More about hypnotherapy

Ask any Smoker

Ask any smoker what nicotine does, and you will find that they have no idea – I’ve asked thousands! Why not? Aren’t they supposedly smoking for the effects of nicotine? In truth, it’s all about cravings – and cravings have nothing to do with nicotine, as the latest research from Tel Aviv University confirms.

by Chris Holmes, Senior Registered Hypnotherapist (GHR) and Smoking Cessation Specialist

Smokers are told that they smoke tobacco for the effects of nicotine, and that smoking is an addiction. Yet if you ask any smoker what nicotine does, you will find that they haven’t got a clue. The most common guess is: “I think it relaxes me, or something.”

I have asked thousands of smokers what nicotine does, over the last nine years of practising hypnotherapy, and I’ve yet to find one who can give me a correct answer. This includes all the medical people who have come to me over the years to get rid of their own smoking habit, even the GPs who will have prescribed nicotine products to some of their patients.

This proves that smokers are not smoking for the effects of nicotine – they don’t even know what those effects are!

The Actual Effects of Nicotine

If you take nicotine into the body in tiny amounts, like through smoking tobacco or sticking a nicotine patch on, it only does four things. It makes your heart beat too fast, and your blood pressure rise. It also raises fat levels in the blood, which is useless and may clog the arteries eventually. Nicotine also inhibits the body’s production of a chemical which normally breaks up blood clots in the bloodstream, so it raises the risk of thrombosis.

If you take it in any more than tiny amounts, it will kill you outright, for it is a very deadly poison. So smokers are not smoking for the effects of nicotine and never were. They smoke because of cravings, which are nothing but an impulse to repeat the usually habitual behaviour. They have nothing to do with nicotine, or anything else in the smoke. In hypnotherapy we shut these signals down.

We get lots of cravings, they are not all about tobacco.

Full explanation here.

If you just want to stop smoking, click here for more info.

Stopping clinical trials early

I see the drug companies are coming under fire again, this time for stopping clinical trials of anti-cancer drugs early, because of encouraging signs of benefits.  They have  the bare-faced audacity to claim that their motivation is to get approval as fast as possible – based on short-term effects only – in order to get the drugs to patients without delay.  Even if that were their true motive, it is no excuse for haste in the process of studying real outcomes, which is simply unscientific to the point of being reckless.

But we know, don’t we, that this is not their real motivation. This is an established strategy, they did the same thing with NRT, which was originally passed on the basis of its performance at six weeks!  The fact is, anything that looks like some sort of success is being passed off as the real outcome, in a way that shows a contemptuous disregard for the whole business of approval.  The medical approval bodies are approving drugs on the thinnest of evidence of efficacy, and inadequate evidence of safety. It is dangerous.

The whole system needs to be scrapped, and replaced with an independent academic system that performs real medical trials that take into account all findings, long term results and side-effects, before any medication can be passed as safe and effective.  The current system is corrupt, disreputable and a danger to the public.

the book

Early Responses

Thousands of people read that report, and the one in the Stockport Times. Thousands of people will have heard me talk about this on Channel M. Thousands have visited the Truth Will Out Campaign website already, from all over the world. And yet no-one – no-one, that is, except Dr Watkins – has so far leapt to the defence of NRT. Not one nurse, not one pharmacist, not one GP… starting to feel a bit lonely, Dr Watkins?

by Chris Holmes

This campaign is only a month old, but the response is very encouraging already. Comments so far include:

“Well done on the site – it’s excellent!”

“I feel as strongly about anti-depressants… Someone has to take these people on – as my husband would say, if it wasn’t for the one individual who got the ball rolling, we’d still have slavery and women wouldn’t be voting! So ‘one little hypnotherapist’ can do something – you could be the next Emily Pankhurst!”

(To which I replied, “You never know, I may even have been the last Emily Pankhurst!” Entertaining the idea of reincarnation helps me to avoid taking this incarnation too seriously… I highly recommend this strategy.)

“If you are happy for me to do so, I will post this on my blog which is read by thousands daily… I like the message”

“With you all the way”

“I fully support your aims in publicising the failure rate of NRT, but know it will be an uphill battle as the ‘powers that be’ will not easily admit they got it wrong”

“We fully agree with your findings and campaign. Good luck!”

“I totally agree! Good on you”

“Well done Chris. Keep up the good work!”

“Nicely put together content on your site.”

That is just a small selection of the comments so far, and we have yet to see a negative comment come in. All who have voiced an opinion, ever since the article about the book appeared in the Stockport Express on the 9th of January, have been in wholehearted agreement, with the singular exception of Dr Stephen Watkins, Director of Public Health at Stockport Primary Care Trust. He was asked to comment upon the message of the book by Miles Skinner from the Stockport Express, which the good doctor felt free to do, despite the fact that he had never clapped eyes on the book, let alone read it.

Thousands of people read that report, and the one in the Stockport Times. Thousands of people will have heard me talk about this on Channel M. Thousands have been to this site already, from all over the world. And yet no-one – no-one, that is, except Dr Watkins – has so far leapt to the defence of NRT.  Not one nurse, not one pharmacist, not one GP… starting to feel a bit lonely, Dr Watkins?

more about hypnotherapy


The scariest Champix reports were those that involved unexpected changes to mental well-being, including one woman who told me that she stopped taking it because she was having time-lapses in her day she could not account for, including whilst driving. A five-minute journey seemed to have taken twenty-five minutes, for no reason she could remember or explain, and she was deeply concerned.


*Update 1: If you or a loved one has suffered a bad reaction to Champix and you are based in the U.K., you can report it to the Medicines and Healthcare Products Regulatory Agency (MHRA) here. The more people do that the clearer the true picture will become. Protect others! Report it.*

**Update 2, 4th November 2011:

The American Food & Drug Administration (FDA) were reported recently in the Business section of the Washington Post as reassuring smokers that Chantix (known as Champix everywhere outside the USA) “does not increase psychiatric problems”, according to two small studies involving 26,000 smokers.  Since this flies in the face of everything else they know about Chantix already, it is surely irresponsible to say such a thing at this time, because the caveats added to the story further down do not carry anything like the weight of the inevitable headline.  Meanwhile, this article in the Daily Mail reports a study which states exactly the opposite.

Why?  Because the Daily Mail is not bending over backward to assist the pharmaceutical industry – even at the expense of smokers’ lives, if that’s what it takes – whereas the FDA very clearly is.  The testing and approvals system is corrupt as hell, using every possible means of dragging their feet so that Chantix/Champix stays of the market and remains ‘approved’ regardless of how many individual smokers’ lives are ruined by the drug.

The Truth Will Out Campaign has been trying to alert smokers (and doctors) to the dangers of this drug since Autumn of 2008, but just imagine the frustration of this commentator on the new Daily Mail report:

“Oh now they make this a huge statement. My mom used it in mid 2007. She ended up in a mental hospital. Thanks Champix. This stuff shouldn’t even be on the market!!! I still can’t understand why it is, with all these accounts of suicide! I read horror story’s back then after this happened to my mom about people killing themselves or having illness such as bi-polar disorder activated in them. My rule with all drugs is, if it hasn’t been on the market for more then 10 years…DO NOT take it. You never want to be the guinea pig. Sorry for all those who ended their lives because they were manipulated this drug.

– Danielle, USA,
3/11/2011 6:08″**



by Chris Holmes

*Update: If you or a loved one has suffered a bad reaction to Champix and you are based in the U.K., you can report it to the Medicines and Healthcare Products Regulatory Agency (MHRA) here. The more people do that the clearer the true picture will become. Protect others! Report it.*


At the very end of the book Nicotine: The Drug That Never Was, in the final section called A Pause For Breath which you can read here on the site, I mentioned the announcement of the coming of a new magic pill to stop people smoking, which coincided with my completion of the book in May 2007. What I didn’t know at the time I was writing that last section was that the number of smoking clients I was used to getting every week was about to drop by around 50% as thousands of would-be quitters raced off to try the new medication instead.

People want magic pills. They want to believe the doctor can make their problems go away, just by swallowing a little tablet and then getting on with their day. So as soon as the headlines hit – “New Pill to Stop Smoking! Available on the NHS within weeks!” – hypnotherapists like myself who specialise in smoking cessation encountered an unexpected drought that went on from June 2007 right through to the end of the year. Now we’re pretty much back to normal, as everyone has learned that the latest magic pill isn’t magic after all – surprise, surprise – in fact it has turned out to be a horrible nightmare for some.

Champix is supposed to work by ‘blocking the nicotine receptors so that smokers no longer enjoy smoking’, which is actually nonsense because habitual smokers don’t smoke for enjoyment anyway. Some may believe they do, but if you ask any smoker to focus on the pleasure of smoking, and then describe it to you, they will find themselves unable to do that.  Then ask them what their first cigarette was like – most smokers remember that it was disgusting.  So, if there is a pleasure in smoking, how come none of us noticed it straight away?

The truth is that the pleasure is all in the moment, none of it is coming from the cigarette.  Only smoke is coming from the cigarette, which we all found nauseating to begin with, but it’s amazing what you can become accustomed to.  Simply because habitual smokers tend to smoke at moments of repose – which are usually pleasant moments because they are no longer stressed or exerting themselves – many smokers adopt the idea that they enjoy smoking.  Even so, there will be moments when that illusion falters, and the original nausea and disgust becomes noticeable again. Nicotine itself is not pleasant in any way, as all smokers noticed on the first day they ever inhaled the smoke – and apparently, neither is Champix.

Only a few weeks after Champix became available on prescription in the U.K. I began hearing reports from the only people I really trust these days when it comes to quit products: smokers themselves.  The most common remark about the drug was that it caused quite severe nausea, but there have also been much more severe reactions too.  If you have taken Champix yourself, or someone close to you has, feel free to add comments at the end of this post.

Some reports I have heard suggest that although the urge to smoke seems to disappear whilst taking Champix, it returns once the drug is out of your system.

The course of nausea-inducing tablets is twelve weeks, which is a long time to put up with nausea. Not everyone is nauseous for that long apparently, some only reported that for a short period after taking the tablet, but others seem to be regularly heaving or actually vomiting. Since when is medicine supposed to make you ill? Does it really just ‘work’ by making you feel too rough to face smoking, rather like a hangover does? That’s a bit unsophisticated, isn’t it? Sounds a bit dangerous, too. Hypnotherapy – by contrast – isn’t nauseating or dangerous, and the whole process usually only takes a couple of hours. For the majority, that’s it: you’re a non-smoker again. No cravings, no willpower needed, no bad moods and no weight gain. That’s one hell of a lot better than taking tablets that make you ill for weeks on end, isn’t it? Not to mention safer, and with a much higher success-rate, when it’s done properly.

Champix Scary Side-Effects

The scariest Champix reports were those that involved unexpected changes to mental well-being, including one woman who told me that she stopped taking it because she was having time-lapses in her day she could not account for, including whilst driving. A five-minute journey seemed to have taken twenty-five minutes, for no reason she could remember or explain, and she was deeply concerned. A report published in The Telegraph (24.10.07) warned that people taking Champix had been told by the Medicines and Healthcare products Regulatory Agency (MHRA) not to drive when taking the medication, following two accidents blamed on the drug. Dizziness and sleepiness are two side-effects of Champix, made by Pfizer.

Okay, so how is that going to work in reality? Smokers are put on this for twelve weeks, or even twenty-four weeks if they are still smoking after the first twelve. Does the GP say: “By the way, don’t drive for the next six months”? No, they are much more likely to just say: “Don’t drive if you don’t feel well”, but the trouble is, most people on Champix feel unwell daily. Still got to get to work, haven’t they? So the MHRA have issued a warning that few working smokers can possibly heed in practice. How many people are driving about under the effects of a drug that is known to cause dizziness and/or sleepiness – and even memory loss – for anything up to six months?  Given to them by their doctor.

Recent Updated Warnings by Pfizer

At the beginning of 2008 Pfizer added more warnings to the medication suggesting that users should be monitored for erratic behaviour, suicidal thoughts or personality changes whilst on the drug. Okay – by whom? Since the only people likely to see that warning at all are the user and their GP, how is that supposed to work in practice? The people most likely to notice those changes are family and work colleagues – all of whom will probably be unaware of Pfizer’s warning and some of whom may be subordinate to the user in some crucial way which makes swift and effective response unlikely or impossible if indeed any sudden erratic behaviour occurs.

What if the user is a police officer, or in the armed forces? What if they are an air-traffic controller, a crane driver, a rail signalman or a pilot? **Update: Pilots and air-traffic controllers have now been banned from taking Champix** Memory lapses, sudden personality changes or suicidal thoughts take on a whole new angle in such cases, and even the driving issue makes Champix a potential threat to anyone even trying to cross a road. The mass-prescribing of Champix to smokers is actually a gigantic experiment, and what that updated warning from Pfizer really means is this:

“We’ve covered our asses now, you’ll just have to chance it in practice unless you can afford to quit work for a few months… and if anything terrible happens to you or your loved one, and you try to blame the medication, our well-paid legal team will create just enough uncertainty to make sure you get the blame for the disaster, sucker!”

If you have a story to tell about Champix, let us know. If you would like to know more about how hypnotherapy can help with smoking, or any other issue, visit the Central Hypnotherapy Website.

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