by Chris Holmes
The Advertising Standards Agency (ASA) have blocked an NHS advertising leaflet which claimed that smokers were “twice as likely” to quit with Nicotine Replacement products and “four times as likely” to quit if they also used NHS Stop Smoking Services. For the very first time since the Truth Will Out Campaign was launched, the claims have been rejected because quitting success implies a permanent solution but the NHS were relying on the results at only four weeks, which the agency concluded was not the same thing at all, and was therefore likely to mislead the public.
I’ll say it is. And since we now know from the Borland report that the results dwindle to 6% success at the end of twelve months, which is the same result as a number of studies have found for willpower alone, we feel vindicated in claiming that NRT doesn’t work at all in the long run, and is therefore a complete waste of taxpayers’ money and the NHS should abandon it altogether. Instead they’re going to waste more valuable resources printing up leaflets that say something like: “Did you know that nicotine skin patches and chewing gum can be effective in aiding withdrawal from nicotine?” (The bit in bold type is a direct quote from the British Medical Association’s Illustrated Medical Dictionary, Dorling Kindersley 2002.) And now over to the March Hare, for the weather…
Here’s the link to the ASA story:
**Update, January 2012: Harvard University publish a study that demonstrates NO USEFUL EFFECT from any form of NRT. Just as I said in the book in 2007, and on this site from March 2008.
Hypnotherapy is the easiest way of all to quit smoking, and despite the best efforts of Edzard Ernst to suggest otherwise, we will establish this as scientific fact and common knowledge in the end. The sooner the better. Nicotine: The Drug That Never Was fully explains the reasons for the complete failure of the medical approach and exactly how hypnotherapy wipes out compulsive habits like smoking, usually in a single session. As it says in the book, there is no such thing as “therapeutic nicotine”. Give it up, Doc.
more info about hypnotherapy for smoking cessation